Pariplay is bringing localized content to its Fusion Platform in Portugal. On Tuesday, the Aspire Global-owned firm has reached a deal with Neobiz Creative Games Studio.

New Slot Content Pact: Pariplay-Neobiz Creative Games Studio

The Deal –Pariplay, a market-leading online casino game aggregator and supplier, has tapped Neobiz to supply its Portugal-facing partner operators with a steady stream of new localized slot titles.  

The Product – Customers of these Pariplay-powered brands can now have their way with the new batch of localized games following the integration of Neobiz’s slot catalog into the Fusion Platform. 

Neobiz Creative Games Studio made its first splash into the iGaming scene in 2020 with the release of its maiden title “Like a Lord.” The studio’s first-ever game is the brainchild of a collaboration with Portuguese actor Rui Unas. Since then, the developer has launched several slot titles that have caught the fancy of their Portuguese slot fanatics. 

Corporate Roadmap – Pariplay’s link-up with Neobiz shows its commitment to give Portuguese customers the kind of slots they want. Localized slot titles, which incorporate the culture and tradition of a certain jurisdiction, have seen their popularity grow tremendously in the past few years. Pariplay has identified Portugal as a market with still a lot of room for growth, so its recent alignment with local studios like Neobiz comes as no surprise. 

The Fusion platform boasts a massive collection of slot titles from the industry’s games developers, along with its suite of back-office conversion and retention tools that have proven to enhance player value. The platform has secured licenses to operate in more than 16 regulated markets, giving its partner operators the capability to reach more audiences for their products. 

Pariplay has also made headway in Latin America, where it just reached a content deal with Colombian operator BetPlay. Under the terms of the agreement, the aggregator and content provider take its full suite of proprietary games portfolio live with the group. 

Quotes from the Press Release

Jose Micallef, business development director at Pariplay, explained: “Portugal is one of the markets that Pariplay currently has its focus on and it is showing impressive growth and potential.

“We are constantly looking to provide fresh and local content. Neobiz is the new studio in town, and we immediately fell in love with their passion. We are really looking forward to distributing their amazing content through our Fusion platform in Portugal and we are certain our partnership will reap great results for both parties.”

Alberto Jorge Teixeira, CEO of Neobiz, added: “It is with great pleasure that Neobiz joins the Pariplay family for our games to be offered to their extensive operator network. This partnership is of great strategic value for us, and we are certain that the future will bring countless reasons to celebrate it.”