Entain will continue to support British athletes in their quest for Olympic medals after the real money casino conglomerate renews its partnership with SportsAid.

More British Athlete to benefit from Entain-SportsAid

The Deal – Under the terms of the agreement, Entain has allotted £500,000 in funding for SportsAid. The firm will also work together with the said charity to extend development opportunities and recognition to athletes in the form of workshops about nutrition, mental wellbeing, and media relations.

The partnership intends to kick off the initiative ahead of the Paris 2024 Olympic and Paralympic Games.

Benefits – Entain has been supporting SportsAid since 2018, with over 150 athletes benefiting from sponsorship and event fundraising. The partnership is committed to supporting 50 aspiring athletes a year throughout the United Kingdom (England, Scotland, Wales, and Northern Ireland). These athletes gain an annual financial support package consists of training, competition, travel, and equipment costs.

All in all, 48 of the SportsAid alumni representing the team have benefitted from the financial support from the charity since Rio 2016. Team GB athletes didn’t disappoint though, as they collected 46 medals across 20 sports. On the other hand, 165 of the 227 Paralympics GB team members at the ongoing Tokyo Paralympics secured financial support from SportsAid throughout their careers.

Quotes from the Press Release

Grainne Hurst, group director of corporate affairs at Entain, said: “Following the incredible performance from British athletes at this year’s Olympic Games and the Paralympics getting under way in Tokyo, we are delighted to extend our SportsAid partnership for a further three years. Our collaboration with SportsAid is a huge source of pride for everyone at Entain and plays a pivotal role in supporting the next generation of British sporting heroes.”

Tim Lawler, SportsAid CEO, said: “Entain’s extended commitment will take us up to the Paris Olympic and Paralympic Games in 2024 and comes at a very important time for talented young athletes – particularly following a challenging period over the last 18 months. Our partnership with Entain has continued to evolve year-on-year and the well-rounded support provided to these aspiring young sports stars gives them added confidence and motivation to pursue their ambitions. We have also seen an increased awareness of SportsAid and a much wider audience is hearing the stories behind the next generation of sporting heroes.”

Danny Crates, a Paralympic gold and bronze medallist and SportsAid ambassador added: “Talented young athletes need the right support, at the right time, to help them fulfill their potential and ultimately achieve their ambitions. SportsAid has maintained a crucial presence across British sport over the last 45 years – playing an important role in the country’s international success throughout that time.”