Caesars Entertainment has beefed up its marketing and fan engagement efforts as the gambling giant reached an agreement with Fiesta Bowl Organization.

Caesars team up with Fiesta Bowl

The Deal – Caesars has made a piece of history after closing a deal with Fiesta Bowl, becoming the first betting and gaming company to sign an agreement with a college football Bowl. 

As far as the terms of the agreement go, the gambling firm will launch several initiatives to boost fan engagement with college American football fans and emphasize the benefits of responsible gaming education. 

Caesars also aims to bring the excitement of the sport to college football fans through various campaigns and fan-engaging activities. 

The Marketing – Caesars aims to increase its branding visibility by setting up fan lounges inside college stadiums for the PlayStation Fiesta Bowl and Guaranteed Rate Bowl. 

The deal will also see Caesars become the title partner of the pregame parties of both events and the presenting partner of the annual Arizona Bank and Trust Fiesta Bowl Kickoff Luncheon.

Corporate Roadmap – With Arizona rolling out its sports betting market next month, Caesars quickly pounced on the opportunity to introduce its products and services to sports fans in the state. To accomplish this task, the company aligned with Fiesta Bowl to reach college football fans and hopefully convert them into customers who adhere to responsible gaming practices. Caesars also believed integrating its “state-of-the-art platform” at fixtures will improve its popularity among college football fans.

Not veering far away from its responsible gaming policy, the firm lays out its plan to promote year-round events and gain exposure and educational opportunities for both Caesars and the Arizonan sports wagering and gaming industry in general.

Quotes from the Press Release

Jose Moreno, Fiesta Bowl chief marketing officer, added: “This is a new frontier in the college football space, and the Fiesta Bowl is again out in front with this fan-focused partnership. There was significant interest in the marketplace to partner with the Fiesta Bowl; where Caesars stood out was with its similar community mindset and creativity toward setting a new standard. We are teaming with an industry leader who is dedicated to working with us to elevate our offerings for college football and all sports fans across Arizona.”

Dan Shapiro, chief development officer of Caesars Digital, remarked: “We’re thrilled to work with the Fiesta Bowl Organisation on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices. These fans are unrivaled in their passion, and we look forward to offering Caesars Sportsbook to them this fall. Our offering provides a leading user experience where every wager gives players more through our award-winning Caesars Rewards.”