The sportsbook owned by Wynn Resorts has announced that it has received the regulatory approval to operate in the betting market in the state of Louisiana. This approval means that the operator will have some level of access to the seventeenth market in the United States. The sportsbook operator has witnessed a tremendous expansion in terms of its reach in the country.

WynnBet expansion in the United States

The operator that is headquartered in Las Vegas has had the ambition of gaining access to new markets as well as expand its influence across territories across the country. Its offerings are currently accessible freely by bettors in the states of Colorado, Michigan, Tennessee, Virginia, New Jersey as well as Indiana. Sports wagering has recently been launched in Arizona, a state where regulated betting has just been allowed since September 2021.

WynnBet has a different degree of access to markets across the United States. However, it is able to reach 46% of the entire adult population in America. Even today, the operator is in talks with seven additional states for market access in order to expand its reach. In case, it does achieve this success, it will have access to about 80% of the entire adult population in the country.

Expansion and regulation

WynnBet would like to maintain its dominant position in the market. In order to do so, it needs to take into account and anticipate the fluctuating nature of the iGaming rules and regulations in the various jurisdictions in which it operates. Since the legalization of sports betting that took place in 2018, there has been fast-paced change and evolution. The ability to navigate the changing and evolving regulatory landscape will prove to be important.

A dominant player in the industry

The operator is a betting brand that is owned by Wynn Interactive which is in turn the iGaming branch of Wynn Resorts that is a hospitality and casino company located at Nevada.  Wynn Interactive is also the operator of betting brands, BetBull as well as WynnSLOTS.