Pragmatic Play gains strength in Latvia after Enlabs live casino deal

Pragmatic Play gains strength in Latvia after Enlabs live casino deal

Pragmatic Play said its live casino suite will soon enter Latvia’s gaming space for the first time ever after partnering with Enlabs. 

On Wednesday, October 27, the supplier said that Enlabs’ online casino brands would begin offering Latvian customers its collection of live casino products once content integration is complete. 

Pragmatic Play: Live casino products now in Latvia

The multi-product content provider revealed that it would roll out a lineup of fan-favorite products, including One Blackjack and Mega Roulette. 

Dragon Tiger, a two-card version of Baccarat, will also become playable on all Enlabs brands operating in the country.

Pragmatic Play aims to solidify its market position across a swath of Baltic and Nordic Regions territories. 

With live casinos established among the popular verticals in Latvia, the supplier has shown its eagerness to claim the lion’s share of the market through critical agreements with major operators in the country and other wider markets such as Latin America and Europe. 

Fortunately, Enlabs has more than established its footprints in a region identified with immense growth potential. But following its sale to online gaming conglomerate Entain for £316m earlier this year, the company has restructured its corporate profile to realign with its mother company’s ambitious vision of controlling the global gambling market. 

Entain used its takeover of Enlabs to penetrate the Baltic states, launching OptiBet in the region and pushing to a favorable market position in the Iberian Peninsula. 

Quotes from the Press Release

 Marko Ilic, vice president of Belgrade operations at Pragmatic Play, viewed its partnership with Enlabs as an important achievement for his company.

“Enlabs’ wide-reaching platform provides us with an incredible opportunity to push our latest and most valued live casino products, and we expect them to go down a treat with its customers.”

Chris Davis, CPO at Enlabs, said: “Our priority is to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. 

“Live casino is hugely popular with our customers and these products will be an asset in our portfolio.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.