Golden Entertainment on Friday, Nov. 5, launched the mobile app allowing members of the True Rewards loyalty program to avail of its offering using their smartphones or other mobile devices.

Golden Entertainment: Loyalty program expansion

The expanded accessibility of the True Rewards program allows the operator’s patrons to experience a cardless connection to gaming machines at select casino destinations. Moreover, customers can also view their tier status, book rooms, make restaurant reservations, and more using the app.  

True Rewards allows its members to earn points by playing slots and video reels, video poker, video keno, table games, bingo, live keno, and live poker. They can also collect points through retail activity at each of the operator’s participating bars and restaurants. 

However, the introduction of the mobile app will now enable customers to easily collect points and redeem rewards without a card at more than 140 locations thru Nevada and Maryland. 

Golden Entertainment confirmed that all nine of its casinos participate in the True Rewards loyalty program. These are Strat Hotel, Casino & SkyPod; Arizona Charlie’s Decatur and Arizona Charlie’s Boulder in Las Vegas; Aquarius Casino Resort and Edgewater Casino Resort in Laughlin, Nevada; Rocky Gap Casino Resort in Flintstone, Maryland; Pahrump Nugget Hotel & Casino, Gold Town Casino, and Lakeside Casino & RV Park in Pahrump, Nevada.

True Rewards is also accessible at all of Golden Entertainment’s more than 66 PT’s Taverns, including PT’s Pub, PT’s Gold, PT’s Ranch, Sean Patrick’s, Sierra Gold and SG Bar, as well as at participating Smith’s and Albertsons stores throughout Southern Nevada.

Golden Entertainment’s True Reward loyalty program is comprised of five tiers: true, loyal, solid, legit, and epic. Like other loyalty programs, the basic principle here is that the higher the tier, the better rewards a member can get.  

Quotes from the Press Release

Brad Goldberg, Golden Entertainment senior vice president of marketing, commented on the launch of the mobile app: 

“This app was developed using the latest technology to provide the best possible user experience to take advantage of the countless ways to earn and redeem points through our True Rewards loyalty program. More than just a resource to track points, this app works as a VIP concierge.”