Push Gaming acknowledged on Monday, Nov. 8, an important milestone for the company following the expansion of its existing partnership with Swedish iGaming operator Betsson.

Push Gaming – Betsson Expansion

About the Deal 

According to the expanded deal, the B2B supplier has agreed to integrate Betsson’s over 20 online casinos directly through its Remote Gaming Server. 

It only means these brands will gain outright access to the supplier’s vast library of real-money slots and future content, streamlining the distribution process.

Game on Offer

With the deal, Betsson brands’ customers can now get their hands on some of the industry’s most popular slots. Push Gaming boasts a strong roster of real-money games that cross different genres and consistently deliver engaging gaming experiences for players. 

Arguably the strongest entry in the lineup is Jammin’ Jars 2. The sequel to the original Jammin Jars’ title, this extremely entertaining slot has so far shattered multiple records since it became available earlier this year. In addition, the supplier also expects a strong showing from other titles, such as Fat Drac and Fire Hooper.

Corporate Insights

Betsson explained the direct integration would bolster its slot portfolio further without undermining its player-first approach. Securing the provision of Push Gaming titles would also validate the operator’s claim to having one of the “strongest” and “most diverse” offerings in Europe.

Push Gaming has witnessed a successful stretch of business this year, landing a crucial deal with multiple operators from various markets. For example, the supplier bagged another pivotal deal earlier this year after closing a new distribution agreement with operator Herro Gaming.

Quotes from the Press Release

Fiona Hickey, head of sales at Push Gaming, lauded the landmark deal with Betsson in a press release last Monday. 

“Having a high-profile partner such as Betsson make the switch to our platform is a milestone for us. This will allow us to ensure the refined service provision that it expects and aligns perfectly with our forward-looking growth ambitions.

“The player base available to us through this relationship cannot be understated – it hugely strengthens the exposure for our player-favorite content,” said Hickey, who believes this particular team up will help the company gain more market share in other territories. 

Paul Malt, head of games at Betsson, also shared the same sentiment in his statement: “We’re rightly proud of the foundations we’ve built at Betsson and the way in which we provide our services to our loyal players. Having the likes of Push Gaming’s titles on our brands only furthers that provision.

“It makes sense to streamline the supply of games directly and we’re looking forward to bringing more of the best in igaming content to regulated European markets.”