Pariplay enriches platform via content deal with End 2 End

Pariplay enriches platform via content deal with End 2 End

Pariplay has expanded its content offering by integrating the entry suite of online casino games from multiplayer bingo and lottery provider End 2 End.

Pariplay adds End 2 End bingo and lottery content

This will enable the Fusion platform to integrate all End 2 End titles, which include a variety of 90- and 75-ball bingo options, as well as lottery games. 

This platform offers thousands of games from a diverse range of developers, as well as a suite of back-office conversion and retention tools that increase player value. It is also licensed in over 16 regulated markets.

End 2 End, which has a 15-year existence and is headquartered in Buenos Aires, Argentina, and Miami, Florida, has expanded its reach after receiving its UK Gambling Commission license. 

Alejandro Revich, CEO and partner at End 2 End, stated, “This is a critical transaction for us in terms of distributing our content to operators throughout Latin America and the world.” “Pariplay’s partner network enables us to reach a broad range of players with products we believe will appeal to them.”

Moreover, the Aspire Global aggregator and content provider announced the launch of Raffle Rocket, a retention tool aimed at increasing player engagement. Operators can use the technology to construct raffle campaigns that span all vendors and games available on the Fusion platform.

With three distinct types of raffles accessible, wager-based, win-based, and win ratio-based, players earn tickets according to their behavior, with several reward possibilities available, including cash prizes and free spins. 

Quotes from the Press Release 

Jorge Morales, Pariplay’s director for Latin America and the Caribbean, said:

“It is critical that we can offer our operator partners a diverse choice of games and genres that appeal to players in different countries. End 2 End provides an unmatched multiplayer bingo experience on the market, and this combination promises to elevate both parties to new heights.”

Vladimir Pavlov, Pariplay’s VP of product, explained: “Engagement technologies are becoming increasingly vital for operators looking to differentiate themselves from the competition and enhance player retention. Lottery Rocket provides an exciting new option for our partners to increase excitement via popular raffle draws.

“To guarantee uniformity across all of our promotional products, we simplified the production process and introduced customization choices to emphasize the ethos of each campaign.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.