TLCBet, online gaming and sports betting provider, secures a deal with Sevilla FC to become the club’s official Asia betting partner.

TLCBet – Sevilla Deal

The six-time Europa League champions will have access to special content, deals, and experiences from the operator during current and future campaigns, as both parties seek to increase consumer engagement in established and new Asian markets.

“We’re delighted to continue our connection with Sevilla FC, one of the most decorated European sides in recent years,” a TLCBet spokeswoman stated. “Collaborating with a team with such a track record of consistent success at the elite level demonstrates our continued commitment to growing our Spanish La Liga audience.”

“We cannot wait to see the team reach new heights in La Liga and on the European scene in 2021-22 and beyond. TLCBet has an illustrious background in football and a corresponding sponsorship portfolio.” 

Sevilla also plans to harness the club’s global social media accounts, Weibo and Wechat, for the Far East and China, which has been dubbed a “pivotal market” as part of the club’s ongoing internationalization strategy.

Critical Partnership 

Jorge Paradela, Sevilla FC’s business general manager, added: “In order to achieve Sevilla FC’s grand vision of international expansion, it is critical for us to align our brand with rising, creative firms like TLCBet.” “This enduring Asia betting partner agreement is another significant step forward for our club and another critical building brick internationally, despite the adverse economic backdrop facing many elite teams worldwide.