Casumo returns to Madejski Stadium with ‘inclusive’ rainbow goals

Casumo supports the Rainbow Laces campaign 

This weekend, Reading Football Club will take a step further to promote Rainbow Laces. They will be sporting rainbow-colored goal nets for Saturday’s match versus Nottingham Forest! The first team kit will feature a rainbow logo, exclusive to this match.

Casumo, an online casino and sportsbook services company and match’s primary sponsor, will also donate the rainbow goal nets and cash to a selected charity following the game. Casumo has offered a £10 donation for each pass made by a Reading player wearing the Rainbow jerseys. 

Each Reading goal against Nottingham Forest will result in an additional donation of £100. The Rainbow shirts elevate the players to a new level of significance in this game, as they can impact lives through Casumo’s donations.

Its 12.30 pm kick-off marks the return of fans to Madejski Stadium — Reading Football Club will show the game live on Sky, and it will feature the Rainbow Nets making their league debut. 

The Madejski has enhanced by adding new goal nets, and other measures will be launched to increase awareness of Stonewall’s mission. In preparation for the big week, matchday officials, league representatives, and Hawkeye inspected the goal nets to guarantee no interference with play occurs. Veljko Paunovi, the Reading manager, was the first to offer his consent and helped get the campaign and idea off the ground. 

This weekend, they will welcome Hull City to the Select Car Leasing Stadium on Saturday, 4 December, commemorating the event by designating the match as our Rainbow Laces fixture.

Football is and should be a game for everyone. As a result, we’ll be spreading the word and promoting Stonewall’s Rainbow Laces campaign, which aims to ensure football is an inclusive sport in all its forms. Before our match against the Tigers, Royals manager Veljko Paunovic stated: “Football is a game, but for so many, it is more than that – it is a way of life!” 

And the spirit of football transcends the obstacles that frequently divide us – rather than dividing us, the sport in which we all live and breathe embraces individual diversity and pulls us all closer together as one community.

As a sport, it is open to all, by its very nature inclusive. And it must remain open and available to everyone. That is why every season, supporters, players, coaches, and clubs around the country continue to support incredible efforts like Rainbow Laces. And I am pleased to be a part of a football family that strives to deepen the ties that link us and to dismantle any obstacles that stand in our way.”

When Reading FC Women take on Chelsea on Saturday 11 December, they will also be broadcast live on Sky Sports. In addition, as part of their engagement with Casumo, the online gambling firm will remove their traditional emblem from the sponsorship hoarding and replace it with their Casumo Cares logo – a red heart.

The club’s rainbow goal nets made their debut during last season’s home match against Nottingham Forest, making them the first league club to do so. Reading went on to win the game 2-0 in November, and the nets will be viewed positively if the Royals win again at the weekend. Clubs also showed the match live on Sky, drawing 2,000 spectators due to changing the restrictions around the epidemic last season.

Quotes from the Press Release

“We are thrilled to support the Stonewall Rainbow Laces project for a second year and proud to be part of the ongoing drive to raise awareness about inclusiveness in football,” said Mark Strijbosch, Sports Marketing Communications Specialist at Casumo.

Tim Kilpatrick, Head of Commercial at Reading, confirmed the statement as mentioned earlier, adding, “We are happy to continue our partnership with Casumo in support of Stonewall’s Rainbow Laces campaign.” Football is for everyone, and we are fortunate to collaborate with such notable companies as Casumo that share our commitment to inclusivity and diversity.”