PointsBet features NFL legend Drew Brees in series of TV spots

PointsBet features NFL legend Drew Brees in series of TV spots

PointsBet features NFL all-time great and future Hall of Famer Drew Brees in the first of three new ad spots for its Live Your Bet Life™ campaign.

PointsBet partners with Drew Brees 

PointsBet, a leading global online gaming operator, announced today that Drew Brees, a potential Hall of Famer in the NFL, has joined the PointsBet team. Brees, who is transitioning from quarterback to broadcaster with NBC Sports – PointsBet’s official sports betting partner – this season. 

It will strengthen NBC Sports and PointsBet as he enters the sports betting landscape to contribute as a PointsBet global brand ambassador. The company continues to expand and capitalize on the growing online gaming opportunity in 2021 and beyond.

The sportsbook is one of the fastest-growing online gaming operators in the United States. Rapidly expanding its footprint by bringing its best-in-class proprietary technology, modernized and premium brand mentality, expert trading practices, and proven growth marketing strategies to the rapidly growing sports betting markets of Colorado, Illinois, Indiana, Iowa, Michigan, and New Jersey. 

Founded in Australia, PointsBet is an innovative online gaming operator that prides itself on having the fastest and most user-friendly software (iOS and Android) and the best content and experience for sports bettors. PointsBet is the only sportsbook in the United States that offers PointsBetting — a novel and inventive way to wager – in addition to a bevy of well-received, bettor-first initiatives. The sportsbook has the most markets in all major American sports (NFL, NBA, WNBA, MLB, and NHL) and is the largest PointsBetting market in the world.

Brees will also become a substantial company shareholder as part of the exclusive multi-year collaboration, taking an ownership interest in the company to demonstrate the shared ambition. Brees will star in and contribute to the development of original content for the brand and host watch parties and oversee marketing and promotional strategies. 

As the official, exclusive sports betting partner of NBC Sports, PointsBet will promote its brand across the media giant’s premium television and digital assets. NBC Sports provides the sportsbook with year-round multiplatform media and marketing options across its unrivaled collection of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks. The complete functionality of PointsBet will be available to Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.

Quotes from the Press Release

“Today is a watershed moment for our firm as we welcome Drew Brees to the PointsBet family,” PointsBet USA CEO Johnny Aitken remarked. “Drew is recognized for his steadfast work ethic and has achieved significant success in his career despite the hurdles he faces, emulating the scrappy, well-prepared challenger, the win-at-all-costs mentality that is ingrained in PointsBet’s DNA. We look forward to working with Drew for years to come and incorporating him into our portfolio to complement PointsBet’s market-leading technical infrastructure and strategic approach to the competitive sports betting business.”

“I’m honored to partner with PointsBet, a pioneer in the future of sports entertainment powered by elite technology,” Brees stated. “Sports betting is gaining popularity across the country and will have a beneficial effect on sports engagement, and I am delighted to be a pioneer alongside PointsBet and NBC Sports.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.