NCPG rebrands their holiday campaign to ‘inform communities’

NCPG rebrands their holiday campaign to ‘inform communities’

The National Council on Problem Gambling (NCPG) and McGill University’s International Centre for Youth Gambling Problems and High-Risk Behaviors partnered to launch the Gift Responsibly Campaign, previously known as the Responsible Gambling Holiday Lottery Campaign.

NCPG – Gift Responsibly Campaign

Since 2003, an increasing number of lotteries and groups concerned with problem gambling have partnered with the Campaign to raise awareness about the dangers of underage lottery gaming during the December holiday season. Adults are encouraged to find other gifts for youngsters instead of lottery tickets.

The renaming of the Campaign enables partner lotteries and organizations from around the world to spread the message of responsible gambling to other occasions when children get gifts, such as birthdays and graduations. To discover more about the Campaign, its evolution, the many levels of participation, and to access the downloadable tool kit, click here.

For the fourth consecutive year, the Campaign to Promote Responsible Gambling has garnered the support of 100 percent of qualifying Canadian and United States lotteries, as well as numerous overseas lotteries and non-lottery organizations, as well as numerous NCPG members. Additionally, the European Lotteries (EL), the North American Association of State and Provincial Lotteries (NASPL), and the World Lottery Association have backed the Campaign (WLA).

Moreover, the European Lotteries, the North American Association of State and Provincial Lotteries, and the World Lottery Association endorse the initiative.

Quotes from the Press Release

NCPG Executive Director Keith White stated that the Gift Responsibly Campaign educates communities about lottery tickets, the most popular form of gambling.” It explains why lottery tickets are inappropriate as children’s gifts. The retailers who sell lottery products and the individuals who purchase them understand that early exposure to gambling activities via lottery presents such as scratch-off tickets increases the likelihood that youngsters may acquire a gambling addiction as they age.”

“The Gift Responsibly Campaign is an excellent method to promote responsible gambling by gifting lottery tickets only to adults,” said Jeffrey Derevensky, head of the International Centre for Youth Gambling Problems and High-Risk Behaviors.

“While the campaign’s focus remains on December, we believe the rebranding enables its message to reverberate throughout the year, a tremendous opportunity for lottery operators and other organizations.”


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.