Betsson, bet365, and Betradar congratulate themselves on their triple success at the SBC Awards 2021.

Betsson Group, bet365, Evolution, Betradar, and GoldenRace were among the 34 firms that won awards at the SBC Awards 2021 presentation at Evolution London The eighth edition of the SBC awards, hosted by Kirsty Gallacher and World Cup winner Marcel Desailly, brought together an audience of betting and gaming industry experts to recognize the achievements of the industry’s leading operators, affiliates, and suppliers. 

Betsson and Bet365 dominate SBC Awards 2021

The glitzy evening concluded with bet365 extending its dominance in the Sportsbook of the Year category by winning for the eighth consecutive year, having previously won the Best Affiliate Program and Best Mobile Operator App awards.

Betsson Group also claimed a hat-trick of awards, taking home the coveted Casino Operator of the Year title, as well as the Socially Responsible Sportsbook and Racing Sportsbook trophies for its RaceBets brand. Betradar joined the large brand operators in claiming three awards, winning in the categories of Platform Provider of the Year, Live Streaming Product / Supplier, and Sports Data Product.

Golden Race won both the Land-Based Betting & Gaming Product and the Virtual Sports Supplier categories, while Evolution won both the Innovation in Casino Entertainment and the Live Casino Supplier categories. Moreover, the event recognized several CEOs who have been instrumental in the industry’s continued progress over the last 12 months. Maarja Pärt of Yolo Group, Carsten Koerl of Sportradar, and Ivan Kravchuk of Evoplay all received Leader of the Year accolades.

Ladbrokes (Football Sportsbook of the Year), Betway Group (Esports Operator of the Year), Kaizen Gaming (Marketing Campaign of the Year), and 1xBet were also among the winners in the operator category (Sponsorship of the Year). Mr Green was named the Most Socially Responsible Casino of the Year, Karamba was named the Most Innovative Casino & Gaming Entertainment, and Hero Gaming was named the Best Employer of the Year.

Along with honoring the industry’s biggest names, the SBC Awards recognized some of the top challenger businesses. Virgin Bet (Sports Betting), Glitnor Group (Casino), Sports IQ Analytics (Sports Betting Innovation/Software), and Swintt (Casino Innovation/Software) received the Rising Star awards.

Better Collective was selected Sports Affiliate of the Year, Catena Media was named Casino Affiliate of the Year, and Raketech Group won the Affiliate Product Innovation category. In the supplier category of the awards, Pragmatic Play was named Casino/Slots Developer of the Year, while Mindway AI was named Industry Innovation of the Year.

Pronet Gaming was crowned Sportsbook Supplier of the Year, Genius Sports was designated Living Betting Product Supplier of the Year, Highlight Games was named Virtual Sports Innovation Supplier of the Year, and Pinnacle Solution was named Esports Supplier of the Year. In addition, Optimove (Acquisition & Retention Partner), Shape Games (Mobile Innovation), Square in the Air (Marketing & Services Provider of the Year), BetConstruct (Multi-Channel Supplier), and White Hat Gaming (White Hat Gaming) received awards (White Label Supplier).

Trustly was named Payment Solution of the Year, while Nuvei was named Payment Innovation of the Year, 1account was named Fraud & Compliance Solution of the Year, and OKTO was named Mobile Payment Solution of the Year.

Quotes from the Press Release

“We extend our heartiest congratulations to all of the winners picked by our independent judging panels,” said Andrew McCarron, managing director of SBC. This year, we received the highest number of entries in our history, and the overall quality demonstrated that betting and gaming remain one of the most forward-thinking sectors in the world.

“Beating that level of competition needed a genuinely exceptional performance, which the judges recognized in each and every winner. From operational excellence and an unwavering commitment to customer service to great innovation and product development, each of the SBC Award recipients displayed something special during the last year.”

“The ceremony was a terrific night, with the awards, entertainment, and hospitality combining to create an incredible end-of-year celebration for the betting and gaming sector,” McCarron concluded.

“Events like this are made possible by the continued support of our sponsors and partners, and I’d like to express my gratitude to BetConstruct, Kaizen Gaming, Digitain, and GoldenRace for their support as headline sponsors of the SBC Awards, as well as to all the other companies with whom we continue to work. And a special mention to our own SBC team, which has performed admirably during a trying year.”

The SBC Awards 2022 will be held in Spain on 22 September, the closing day of the SBC Summit Barcelona, the world’s largest betting and igaming conference and exhibition.