Borgata Bingo arrives in New Jersey via BetMGM link-up

Borgata Bingo arrives in New Jersey via BetMGM link-up

Borgata Bingo offers gamers the first 75-ball real money online bingo product in the United States, as well as a slew of exclusive slot games and progressive jackpots.

Borgato Bingo – BetMGM team-up

Borgata Bingo was introduced by BetMGM yesterday in New Jersey. Initially merely an online sportsbook, the MGM Resorts International-backed venture has made a significant impact on the iGaming industry. Its mission is to provide a comprehensive iGaming solution to the North American market and, potentially, to foreign markets.

MGM Participates in Bingo

Entain, the brand’s co-owner, developed the software, which has the first real-money 75-ball online bingo product. According to BetMGM’s statement, the app will offer all bingo programming, as well as slot games and progressive jackpots. Borgata Bingo is available for download on iOS and Android devices, as well as on the web.

BetMGM is New Jersey’s largest online casino operator. It commands a 30% market share in terms of gross gaming revenue (GGR). Additionally, it controls 32% of the national GGR market in its four main markets of Michigan, New Jersey, Pennsylvania, and West Virginia. Borgata Bingo players can link their accounts to MGM Resorts’ M life Rewards program to redeem their online game points for experiences at MGM Resorts properties including the Borgata Hotel Casino & Spa Atlantic City, the MGM Grand and Bellagio in Las Vegas, the MGM National Harbor in Maryland, and Beau Rivage in Mississippi.

BetMGM’s platform is growing into additional states. Bingo is unlikely to generate significant revenue; yet, it is the sole product of its kind. This provides BetMGM with an advantage for the time being, allowing it to target the niche market without competition BetMGM has benefited significantly from the MGM and Entain brand names. It has established a number of significant relationships and alliances around the United States, including those with Madison Square Garden, Inside Edge, and a number of sports teams across all major leagues.

These factors have aided in its growth to become one of the top three sportsbooks in the US market, but more is planned. By actively pursuing the iGaming sector, it is also expanding its product portfolio, allowing it to appeal to all types of gamblers. This is evident across all online sportsbooks at the moment, and will continue to drive increased traffic to the online casino market over the next several years.

Quotes from the Press Release

Borgata Bingo, according to Matthew Sunderland, VP Gaming at BetMGM, provides an exciting digital gaming experience. It capitalizes on the excitement associated with live, in-person bingo. “We’re excited to launch this groundbreaking platform as we continue to grow the Borgata brand online,” he added.

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.