Groove has entered into a “defining agreement” with Betby, under which the latter would leverage Groove’s aggregator and platform capabilities across igaming verticals. 

Groove – BetBy Deal

This latest connection expands the scope of betting possibilities offered per event on Groove and enables its operator cluster to give a broader market offering to its consumers.

Groove’s platform features thousands of online casino games as well as a plethora of aggregated content spanning from slots, online casino, and live casino to poker and table games, which operators can easily integrate to increase player engagement and revenue.

GrooveOn, a simple-to-use versatile back-office, is the engine that drives performance. GrooveOn was created to provide an advantageous environment for online casinos: one that is customizable, secure, and stable. Groove provides solutions for multichannel B2B igaming, including online and mobile gaming across all devices, serves as a content provider for over 70 industry brands, and has now expanded its worldwide content offering through a partnership with Betby.

“We’re thrilled to be able to give our operator cluster with this new sports betting technology built by Betby, which will further strengthen our connections,” said Yahale Meltzer, Groove’s COO.

“The Groove team takes great pleasure in providing the greatest service possible, and partnering with Betby expands our service scope on the sports betting front like never before.

Leonid Pertsovskiy, CEO of Betby, continued, “To expand our international reach by the end of 2022, we need partners like Groove, who have a well-established international network and footprint.”

“Our goal in the sports betting market is continuous innovation and the ability to adapt to operator needs, and having access to a cluster of over 70 operators through Groove helps us achieve that goal.”

About the Companies

Groove Gaming is a technology-based company that provides a platform and game aggregator to operators and casinos, as well as value-added services. Founded in 2016 by entrepreneur Yahale Meltzer and former Microsoft employee Gil Strauss, and backed by anchor investors, the platform and aggregator has accumulated an impressive client base in just five years. GrooveGaming’s primary differentiator and unique brand promise is the daily data and insights that will help you manage your business more efficiently. New consulting services powered by advanced data analytics are likely to usher in a revolution in an industry that has hitherto relied on intuition rather than objective data findings. GrooveGaming has earned a well-deserved reputation as one of the world’s leading providers of casino content. GrooveGaming’s ambitious team is committed to fast providing operators with new content using their own plug-and-play format mixed with best-in-class technology.

GrooveGaming’s ‘6-Continents Strategy’ is based on data empowerment and capacity growth as a transformative firm dedicated to platform development, casino content creation, and high-quality operator services that appeal to the entire iGaming sector. The company has achieved the milestone ISO27001, which defines the highest standards for data privacy and protection and is highly respected by numerous regulatory bodies, demonstrating that the appropriate policies, procedures, and controls are in place to comply with the international standard for information security management.

BETBY is a software company that created and is constantly refining a revolutionary sportsbook powered by machine learning and artificial intelligence and integrated with high-quality data sources. We build, forecast, and detect, and we do so promptly, efficiently, and with an unwavering commitment to our partners’ needs