FanDuel has strengthened its ties to the US sporting environment by forming a partnership with the National Football League’s Buffalo Bills. Along with the use of official Bills marks and logos, FanDuel will gain access to a variety of media assets, including television and radio advertisements designed to engage Bills fans, as well as in-game signage and activations at Highmark Stadium.

Buffalo Bills – FanDuel Pact

FanDuel will also serve as the presenting sponsor of the Buffalo Bills-themed podcast, Bills by the Numbers, hosted by Steve Tasker and Chris Brown, and will highlight team updates and crucial fantasy matches. 

The Bills have already won a play-off berth this NFL season with a 10-6 win-loss record, but the organization still has a chance to clinch the AFC East title. This weekend, it might happen with a win against the New York Jets, a loss to the Miami Dolphins by the New England Patriots, or a tie plus a Patriots tie.

Quotes from the Press Release

“The Bills pride themselves on creating a culture built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, so this is a perfect fit,” said Mike Raffensperger, CMO of FanDuel Group.

“As we prepare to deliver America’s top sportsbook to New York state, we will cooperate with the Bills to provide unique content and experiences to one of the sports’ most devoted fanbases.”

“FanDuel has established a great reputation as a premium sports betting destination for sports enthusiasts,” said Dan Misko, senior vice president of business development at Pegula Sports & Entertainment.

“Their methods of reaching people through engaging and entertaining material are creative and coincide with our approach to fan engagement.

“We’re ecstatic about the benefits this relationship will provide to our valued fans throughout the state of New York as part of their gameday experience, and look forward to working with FanDuel for many years to come.”