Hero Gaming has collaborated with sportsbook provider Betby to see the operator deploy its comprehensive solution in “important markets” worldwide. Hero Gaming brands Simple Casino and Boom Casino will distribute Betby’s goods in several key emerging markets as part of the transaction.

Hero Gaming – Betby pact

In addition, the operator will gain access to the sportsbook supplier’s end-to-end, AI-powered solution, which features markets on over 900,000 live events each year, as well as its Betby Games esports portfolio.

The partnership comes on the heels of numerous significant deals signed by Betby in 2021, as the company strives to solidify its strategy further and worldwide reach over the next 12 months. Notably, the company signed an agreement with Groove Gaming at the end of last year to leverage the aggregator and platform’s services across igaming verticals to achieve its own 2022 strategic goals.

Quotes from the Press Release

“Continuing our excellent growth trajectory is a critical priority for us in the coming year,” said Sam Brown, Hero Gaming’s chief commercial officer.

“With the addition of Betby’s esports and virtual titles to our portfolio, we’re excited to see how our clients react to these offerings.”

“We’re happy to join this arrangement with Hero Gaming, one of the industry’s most interesting operators, whose passion for delivering exceptional betting experiences is palpable, and we look forward to rolling out our comprehensive solution with them,” added Chris Nikolopoulos, chief commercial officer at Betby.