Golden Nugget Online Gaming has expanded its US online sports betting and igaming operations following a multi-year agreement with Affinity Interactive for market access in Missouri. 

GNOG secures Missouri entry

The relationship entitles the group to offer mobile sports betting and online casino gambling in conjunction with Affinity, subject to applicable legislation and regulatory permissions.

Z Capital Partners, Z Capital Group’s private equity arm, confirmed the completion of a merger in July 2021 to become Affinity Interactive to capitalize on the expansion of igaming and sports betting. 

As announced a month ago, the merger brought together Affinity Gaming, a diversified national casino gaming operator, and Sports Information Group, a New York-based B2B and B2C global omnichannel sports, technology, digital, media, and wagering company.

Quotes from the Press Release

“We are thrilled that this new agreement will complement Affinity Interactive’s already exceptional products at Mark Twain Casino and St Jo Frontier Casino in Missouri,” said Mary Beth Higgins, CEO of Affinity Interactive.

“Golden Nugget Online Gaming has established itself as a market leader in online gambling, and we are convinced that if online gaming is legalized in Missouri, GNOG will deliver an incredible product to our clients. GNOG will pay AI a percentage of its net gaming revenue in the state, subject to certain minimum royalty payments during the agreement’s lifespan.”

“We are happy to announce this arrangement with Affinity Interactive in advance of Missouri’s highly-anticipated online gaming legislation,” commented GNOG President Thomas Winter. We look forward to a fruitful collaboration with AI as we continue to increase access to our market-leading online gaming solutions throughout North America.”

“This is an extremely exciting time for our sector, as sports wagering continues to expand into new markets,” James Zenni, chair of Affinity Interactive, said of the latest agreement.

“As we continue to expand AI’s combined casino and online operations, we are pleased to join with Golden Nugget Online Gaming to offer high-quality online gaming and sports betting to Missouri residents, pending state clearance.”