Arizona Online Casino: Hard Rock makes state debut via Navajo Nation

Arizona Online Casino: Hard Rock makes state debut via Navajo Nation

The Navajo Nation Gaming Enterprise and Hard Rock Digital have partnered to deliver Hard Rock Digital’s mobile sportsbook app to Arizona. 

Hard Rock Cafe Navajo Nation

Hard Rock – Navajo Nation Pact

This latest app launch follows the successful debuts of the Hard Rock Sports & Casino NJ and Hard Rock Sportsbook Iowa apps in New Jersey and Iowa, respectively.

The NNGE operates five gaming and hotel sites throughout Arizona and New Mexico as a Navajo Nation enterprise. Fire Rock Navajo Casino opened in November 2008 near Gallup, New Mexico, followed by Flowing Water Navajo Casino in October 2010, Northern Edge Navajo Casino in January 2012, Twin Arrows Navajo Casino Resort in May 2013, and Navajo Blue Travel Plaza in November 2013. (September 2020).

The Navajo Nation is the biggest federally recognized Native American nation in the United States, with over 401,000 enrolled members and 27,000 square miles of trust lands.

Quotes from the Press Release

“We’re happy to work with the NNGE to bring a fun and engaging gameday experience to Arizona sports bettors via the Hard Rock Sportsbook mobile app,” said Marlon Goldstein, executive managing director and CEO of Hard Rock Digital.

“The Hard Rock brand is renowned throughout the world for outstanding hospitality and entertainment, and we’re thrilled to provide similar experiences to Arizonans digitally through unmatched mobile sports betting.” We’re thrilled to bring mobile sports and event wagering as a significant new option,” said Brian Parrish, interim CEO of the NNGE.

“The Hard Rock Sportsbook mobile sports betting platform, as well as our brick-and-mortar locations, will offer a diverse selection of wagers, marketing incentives, and cross-marketing opportunities that will be exclusive to the Navajo and Hard Rock brands.”

“The NNGE has demonstrated its ability to generate new jobs, develop innovative, high-quality facilities and products, and construct utility infrastructure that benefits other industries and residential areas on the Navajo Nation,” said Quincy Natay, NNGE board chair. Partnering with Hard Rock Digital aligns with our strategic objectives and expansion of our existing offerings.”


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.