Entain has discovered that love for gaming and technology is not limited to younger generations, saying that its most recent research demonstrates “a definite correlation between betting and gaming.” 

Entain releases more info about the research 

According to the findings of research of 16,000 customers, two-thirds of dads aged 25-44 are regular gamers, with over half playing mobile games and 84% using social media.

In addition, two-thirds (59%) of British fathers aged 25-44 play computer or video games on a weekly basis, more than double the rate for women in the same age range (29 percent). Adults under the age of 24 are the most avid video gamers, accounting for 53% of weekly gameplay, followed by 25-34 year-olds and 35-44 year-olds at 46% and 36%, respectively.

Entain does disclose, however, that its study discovered that video gamers are 4.3 and 4.5 times more likely to engage in wagering on online casinos and sportsbooks, respectively. Additional research studies commissioned by Entain sought to demonstrate how interest in new technologies will continue to develop among the global adult population. According to a global research of 20,000 adults across 16 markets, 37% of adults in the UK expect to watch esports in the future, more than twice as many as presently do.

In the United States, the same poll discovered that 40% of adults intend to watch esports in the future (17% today), climbing to 52% in Italy (22% currently) and 55% in Spain (21% currently).

Quotes from the Press Release

“Enthusiasm for gaming, mobile, and more social forms of interactive entertainment is far from a millennial phenomenon. People of all ages – notably middle-aged fathers – enjoy gaming and appear to relish the opportunity to explore with new and fascinating content,” said Dom Grounsell, Entain’s deputy director of digital.

“We’re creating new interactive entertainment experiences with a greater emphasis on gaming and social interaction, as it’s becoming increasingly evident that’s what people want.”

Entain notes that this holds true for esports, with 10% of persons under the age of 24 reporting that they watch esports on sites such as Twitch on a weekly basis, followed by 9% of 25-34-year-olds and 6% of 35-44-year-olds.