Better Collective, DraftKings, and Cordish name new executives 

Better Collective, DraftKings, and Cordish name new executives 

With mergers and acquisitions often occurring throughout the sector, Fontainebleau Las Vegas, Esports Entertainment Group, and Better Collective appear in the latest roundup of recent moves.

Better Collective

Beskov has been named senior vice president of strategy at Better Collective, following her departure from Kindred Group after a 17-year term as an executive. Boeskov joined Kindred in 2005 as one of the Unibet Group’s initial management trainees.,Better Collective claims that its latest recruitment has bolstered its intention to continue scaling the firm within the sports betting media industry.

Jesper Søgaard, CEO and co-founder of Better Collective, expressed his delight at Britt’s decision to join the company and looks forward to welcoming her to the management team. He is knowledgeable about the sector, and she has extensive expertise leading digital projects toward end-users at the management level. We are a rapidly developing organization with lofty aims and a plethora of ideas. Britt will be a valuable asset as we continue our growth trajectory”.

Cordish Companies

The Cordish Companies announced two executive appointments to its gaming sector, with Bill Mikus named senior vice president of human resources and Edward Evans as director of diversity, equity, and inclusion. The two will collaborate on team building and employee engagement methods for Live! Casino brand, which the group believes is primed for tremendous growth as a result of its recent strategic agreement with Gaming and Leisure Properties.

“As Live! Casino continues to develop, we are assembling a team that shares our commitment to offering excellent guest experiences and will push us in new ways,” said Cordish Gaming Group president Rob Norton.

Las Vegas, Fontainebleau

Cliff Atkinson has been chosen as president of Fontainebleau Las Vegas, Fontainebleau Development’s concept for a hotel, gambling, entertainment, and convention destination. Atkinson, who has already assumed leadership of the venue while it continues to create its in-house staff, will continue to execute the group’s plan as the resort prepares to make its global premiere on the Las Vegas strip in the fourth quarter of 2023.

“When we set out to find a visionary leader for our next-generation luxury resort, Cliff’s knowledge, relevant hands-on approach, and experience, combined with his nearly 30 years in hospitality, made him the unmistakable choice for Fontainebleau Las Vegas,” commented Jeffrey Soffer, chair and CEO of Fontainebleau Development.

“With Cliff guiding our staff, we are even more confident and trusting in our vision for the future of the Fontainebleau brand and Las Vegas.”


DraftKings has expanded its media team with the addition of two new members: Stacie McCollum as head of programming and Todd Dubester as vice president of media strategy and business operations.

The duo will oversee DraftKings’ media and content growth. McCollum will collaborate with the executive team on owned content and distribution development, while Dubester will assist in the discovery of new distribution channels and economic models, as well as the definition of the operator’s long-term media vision. 

Bringing in two industry experts like Stacie and Todd to help us expand our owned content is a significant leap for our entire media strategy as we continue to invest in the buildout of our assets,” said Brian Angiolet, chief media officer of DraftKings. With sports betting tremendous growth in the United States, We are optimistic that these leaders will offer new ideas and views to our content vision.”

Esports Entertainment Group


Esports Entertainment Group has restructured the responsibilities of its executive leadership team, with Stuart Tilly taking on the role of a chief operating officer. Tilly was previously the EGG’s chief legal officer, advising on a number of key strategic initiatives, including the acquisition of Bethard Group and Helix eSports Group. The hiring was described as critical to EEG’s fast growth goals, which include simultaneous expansion into the igaming and esports markets.

Grant Johnson, CEO of Esports Entertainment Group, explained: “Given our operations and staff’s incredible increase in size, breadth, and geographic reach over the last 18 months, we had long recognized this operations function as crucial to helping the firm to fulfill its long-term strategic goals.”

“With Stuart’s broad knowledge of igaming, first-hand experience founding and expanding firms, and legal and regulatory experience, we felt he was the best fit for this post.”

About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.