Hard Rock Northern Indiana partners with Quick Custom Intelligence

Hard Rock Northern Indiana partners with Quick Custom Intelligence


Hard Rock Casino Northern Indiana has selected Quick Custom Intelligence’s QCI Slot Platform for deployment at its new facility. 

Hard Rock Casino – Quick Custom Intelligence Deal

QCI Slots is said to optimize a player’s gaming product mix by “better understanding player engagement at a deeper level.” The company also investigates which machines perform best and which should be removed from a real-money casino floor without affecting revenue.

Cameron West, director of slot operations at Hard Rock Casino Northern Indiana, expressed excitement about collaborating with the QCI Team to advance our gaming analytics. We will be able to enhance their guests’ gaming experience at Hard Rock Northern Indiana by utilizing the QCI Slots tool and continue to give a really realistic gaming experience.

In addition, QCI claims that its animated contour mapping tool identifies high-traffic regions, popular machines, and customer trends, resulting in enhanced game performance. 

Key Notes from the Press Release

Dr. Ralph Thomas, CEO of QCI, noted that the company is honored that Hard Rock Northern Indiana has chosen the QCI Slots solution to monitor and optimize their gaming floor. This is the property’s second QCI tool purchase. Their growing relationship demonstrates the critical nature of the QCI collaborative concept in terms of product enhancement.


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.