Indiana Sports Betting: Caesars takes Horseshoe rebranding to Indianapolis

Indiana Sports Betting: Caesars takes Horseshoe rebranding to Indianapolis

Caesars Entertainment has continued its Horseshoe rebranding frenzy, with the newly rebranded Horseshoe Indianapolis Racing & Casino in central Indiana being the latest to receive a new nickname. 

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Horseshoe Indianapolis Racing

The casino and entertainment operator commemorated the milestone with a ribbon-cutting ceremony attended by a number of the group’s executives, as ll as Greg Small, Executive Director of the Indiana Gaming Commission, and Shelbyville Mayor Tom DeBaun.

Horseshoe Indianapolis, formerly known as Indiana Grand, began an upgrading and expansion project in April 2021 with the goal of adding about 25,000 square feet of gaming space, including a live World Series of Poker room with twenty tables. 

Steve Jarmuz, Senior Vice President and General Manager at Horseshoe Indianapolis, said the ability to connect the brand’s property and services to the Horseshoe brand will enhance our customers’ gaming, racing, eating, and entertainment experiences. With the addition of the World Series of Poker Room to their Caesars Race and Sportsbook, its customers now have access to a unique selection of gaming options all on one level.

Following a refurbishment, the venue now features a 20-seat video poker bar with 65-inch LCD overhead displays, new table games, slots, and gaming chairs, updated design elements throughout, surface parking, and the Brew Brothers cuisine. Additionally, the organization reports that it has added over 100 additional jobs to its personnel. Horseshoe Indianapolis is the third Caesars Entertainment facility to rebrand, following Bally’s Las Vegas and Horseshoe Saint Louis, previously Lumière Place Casino & Hotel. According to Dan Nita, Regional President of Caesars Entertainment, the Horseshoe brand was created on a commitment to doing what is right for the gambler, focusing on service, and being devoted to visitors. They are looking forward to enjoying this next chapter with Horseshoe in Central Indiana.

The Amenities and Attraction 

Horseshoe Indianapolis has added and expanded its amenities, including a 5,000-square-foot World Series of Poker Room with 20 tables and a 20-seat video poker bar with 65-inch LCD overhead displays. With the addition of new table games, video slot machines, and gaming chairs, New design features have been implemented throughout the gaming floor. Additional surface parking, Brew Brothers is a new restaurant located near Caesars Sportsbook (construction to begin Feb. 2022). Over 100 new jobs and millions in local and state casino tax income. Since 1951, Horseshoe Casinos have offered the greatest odds, the highest stakes, and the largest jackpots. At its core, Horseshoe is about creating a gaming experience that is ideal for the gambler. Horseshoe has remained true to its origins as the brand expanded into new markets across the country, retaining the exhilarating atmosphere of no-limit betting.


About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.