Betsson, a renowned European iGaming provider, was forced to delay the debut of its mobile sportsbook app in Colorado from its initial 2021 launch date to today, but the company’s vision has finally come to reality. 

Betsson developed and released a new Business-to-Consumer (B2C) sportsbook app under its reputable Betsafe brand in collaboration with Dostal Alley, one of Colorado‘s first casinos and one of the state’s most historic.

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New Colorado Sportsbook App

Originally, the business announced its first Colorado launch intentions in June 2020, following the completion of a ten-year market access agreement with Dostal Alley Casino in Colorado Springs. Immediately following, Betsson was required to go through a lengthy and time-consuming process of preparation before being permitted to launch its new app in the Centennial State. The company that won five prestigious EGR Nordic Awards, which are widely regarded as the “Oscars” of the virtual gaming industry, had to make significant technological and legal preparations in advance of the app’s official launch. Product and technology Betsson employees worked tirelessly for several months to create a fully-customized product for the United States of America.

Gambling Laboratories International (GLI) has also certified the Betsson sportsbook with its GLI 33 certification. Obtaining certification in Event Wagering Systems was one of the key conditions that the operator had to meet to be approved as a regulated operator in Colorado and conduct online sports betting services. The new software will allow bettors to place wagers on a diverse range of sports and sporting events while also providing competitive odds, enticing promos, and a comprehensive selection of banking and betting choices. Permanent residents of the state, as well as temporary tourists, are permitted to use the new Betsafe app, which can be downloaded on Android and iOS mobile devices.

Betsson’s exclusive sportsbook was also made available through the new app

As a result, the group considers the introduction of the new app to be even more significant and significant because it enables the group to present its new proprietary sportsbook to existing iGaming operators in the country. The Betsson proprietary sportsbook is a critical component of the company’s Business-to-Business (B2B) strategy in the United States. Additionally, Betsson has announced the opening of a brand new headquarters in the heart of Denver’s downtown area to coincide with the official app launch. The office will provide regional support for the company’s business-to-business (B2B) operations. In addition, a new account director for the company’s B2B division has been hired. When it comes to business-to-consumer activities, they will be carried out from the same new office in Denver, where a new managing director has already been appointed to oversee the B2C operations.

Betsson’s Press Release Statement 

Betsson’s chief executive officer and president Pontus Lindwall described the launch of Betsson’s new proprietary sportsbook in the country as “a major milestone” that would help the company grow its global reach and boost both its B2C and B2B activities, according to the company.

After incurring significant financial losses in the fourth quarter of 2021, Betsson was able to complete the year with a 4 percent rise in overall revenue. Betsson announced in mid-March that it had signed former soccer player Pontus Wernbloom to serve as its brand ambassador.

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