On its official marketplace, software supplier BetConstruct has offered the services of gaming consultancy firm Hybrid Interaction, which is based in New York City. Spring’s back office will include an integrated advising service called Hybrid, which will be available to BetConstruct’s over 700 customers.

BetConstruct- Hybrid Interaction Partnership

According to the company, which is situated in the Armenian capital city of Yerevan, it provides a variety of services to iGaming companies, who will now be able to order them through the BetConstruct marketplace. “VIP profit optimization,” KPIs benchmark workshops,” and “100 percent Customer Relationship Management (CRM) outsource are just a few of the services offered by Hybrid Technologies. These, according to the business, are “custom-made to work with BetConstruct’s system.”

Among other services, Hybrid’s VIP optimization offering includes a study of a brand’s current player engagement initiatives and an audit of the brand’s account management methods, among other things. A standard for key performance indicators (KPIs) is being developed to analyze outcomes and processes in the context of industry best practices, and Hybrid’s 100 percent outsourcing is meant to assist brands in planning and executing their CRM strategies and routines. Furthermore, this latest development signifies an expansion of the already existing relationship between BetConstruct and Hybrid.

Press Release Statement 

Associate Consultant Narine Hovhannisyan of Hybrid Interaction remarked in a press release that they are glad to strengthen their partnership with BetConstruct and look forward to expanding their knowledge to their ever-growing list of renowned partners. BetConstruct invites all of its clients to enjoy a guided tour of their own operation, as seen through the eyes and minds of industry veterans with decades of iGaming experience.

About BetConstruct 

BetConstruct is a technology business established in Armenia that specializes in both online and land-based gaming. Among the products it develops and distributes are gambling hardware and software for games such as casino, poker, bingo, sports wagering, virtual reality, skill games, fantasy sports, and electronic sports (eSports).