Announcing an extension to its collaboration with Boxxer, Bet365 has continued its role as the official sports betting partner of Boxxer until 2023, capping off an outstanding start to the year for British boxing.

Bet365 – The Official Betting Partner

According to the terms of the agreement, the Bet365 logo will continue to be prominently displayed throughout all pre-promotional activities, such as press conferences, open workouts, and weigh-ins. Fighting fans will get a lot of exposure inside the arena on fight night, thanks to 360-degree branding that will cover everything from the ring corners to the Toblerone and everything in between. Bet365 will also be prominently displayed on other portions of the venue, including the ring canvas and arena barricades, taking up more space than ever before. Activations exclusive to the Boxxer Series will also be part of the relationship, such as a co-branded live draw, a branded and gamified ring walk, and fighter data customized by Bet365 that will be displayed on the arena displays.

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Corporate Notes 

A representative for Bet365 commented on the news, saying that the company is delighted to have agreed to a long-term agreement with Boxxer following the platform’s successful launch in 2020 and 2021. The brand’s ethos and approach are consistent with the worldwide brand, and with a highly collaborative approach, we are confident that 2022-23 will be a fantastic year. They are enthusiastic for what is to come, having previously delivered historic bouts together.

Bet365 will continue to be Boxxer’s official odds partner and will be integrated into Boxxer’s social and digital content as part of the agreement. Bet365’s odds will be promoted on Boxxer’s platforms in the build-up to each fight night, with Boxxer-exclusive in-play optimizations. To further enhance the worldwide customer experience, live streaming of Boxxer’s shows is also available on Bet365’s platforms in select international locations. As pioneers of in-play betting, seeing their branding on the ring and stadium walls for concerts featuring Chris Eubank Jr, Amir Khan, Kell Brook, and Josh Taylor was a truly proud moment, according to a Bet365 representative. And partnering with the UK’s fastest-growing boxing promotional organization is an incredible opportunity for our brand and customers.

Boxxer’s Next Event Takes Place at Utilita Arena

Boxxer’s next event will take place at Newcastle’s Utilita Arena on Saturday, 2 April, and will feature Savannah Marshall defending her WBO middleweight title against Femke Hermans. Marshall has her sights set on a mouth-watering rematch with longtime opponent Claressa Shields in the coming months. Also on the bill will feature Albanian star Florian Marku, who will face Chris Jenkins in his hardest test to date, and Nathan Gorman, who will defend his IBF International heavyweight title against Scott Alexander.

About bet365

bet365 is the world’s most popular online sportsbook. The group, founded in 2000, employs over 5,000 people and serves more than 63 million customers worldwide. The British Gambling Commission licenses and regulates bet365. Along with Sports, we provide superior Casinos, Games, Poker, and Bingo products.

About BOXXER

Boxxer, stylized as BOXXER, is a promotional company specializing in professional boxing in the United Kingdom. Boxxer was founded by Ben-Shalom and initially operated under the name Ultimate Boxxer, hosting eight-man professional boxing elimination tournaments beginning in April 2018 and hosting six tournaments under the original name.

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