Esports betting platform Vie.gg launched in New Jersey by EEG

Esports betting platform Vie.gg launched in New Jersey by EEG

Esports betting is likely to be huge – although the exact size of the market has been the subject of considerable debate. One organization, aptly named the Esports Entertainment Group (EEG), is optimistic that the betting market on electronic sports could reach a value of $205 billion by 2027, if current trends continue.

Whether or not this comes to pass will be determined by a variety of circumstances, including the rate of adoption, the passage of legislation allowing for esports betting, and other considerations.

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Expansion in New Jersey and the United States

Between now and the end of the year, EEG isn’t wasting any time and has already begun accepting wagers on competitive video gaming in New Jersey, where it obtained a temporary license from the Division of Gaming Enforcement earlier this year. Having successfully completed the trial period, EEG has now released its full offering, which is focused only on esports gaming and will be available starting on Monday. The regulator has announced that it has given the company permission to start its unique Vie.gg platform, which will be dedicated solely to esports competitions. As a need for offering any interactive wagering choices, the company has formed a partnership with the Bally’s Hotel & Casino Atlantic City, which has a physical location in the city.

Speaking on the upcoming launch in the Garden State, EEG CEO Grant Johnson expressed his delight at the prospect of doing so and described it as a testament to the hard work that everyone has put in over the years to make this launch possible. “As the first legal esports-focused betting site in North America, we’re happy to completely launch the VIE.gg platform in New Jersey, which is one of the gold standard jurisdictions for sports wagering in the country,” he continued, adding that EEG is effectively the first firm to go all-in on esports and to concentrate solely on the esports betting segments, having done so in 2013.

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The Potential of Esports Betting that Hasn’t Been Realized

While other brands have begun to include esports in their offerings – particularly in light of the upcoming global sports shutdowns in 2020 – few have gone as far as the London-based company, which has the potential to expand into as many as 13 states based on current legislation in the United States.

A second office in Hoboken, New Jersey serves as the headquarters for EEG, which is in charge of overseeing Vie.gg’s North American expansion, which begins in the Garden State. A variety of competitive games, including Counter-Strike: Global Offensive (CS:GO), Call of Duty, League of Legends, Overwatch, and Dota 2, are accepted by Vie.gg for wagering. As of 2021, New Jersey has already committed $200,000 to the establishment of an esports development hub at Stockton University, with the goal of transforming Atlantic City and the state into a national esports hub, an ambition shared by Las Vegas and Nevada, as well as the rest of the United States. Between now and then, the EEG has been sponsoring skill-based wagering tournaments in Atlantic City.

Esports Entertainment Group (EEG)

Esports Entertainment Group is a full-stack esports and online gambling company that has grown as a result of the rise of video gaming and the ascendance of esports among younger generations, according to the corporation. To assist in connecting the general public with future sports entertainment in innovative and engaging ways that bring fans and gamers together, we have set out on a mission to connect the world at large with the future of sports entertainment.

The Esports Entertainment Group and its affiliates are well-positioned to assist fans in staying connected and involved with their favorite esports leagues and tournaments. Traditional sports partnerships with professional NFL, NHL, NBA, and FIFA teams, community-focused tournaments in a variety of esports, online gaming and casinos, and physical LAN cafes are just some of the ways that EEG has influence over the full spectrum of esports and gaming at all levels, including the highest levels of competition.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.