Playson expands Baltic Region presence via OlyBet deal

Playson expands Baltic Region presence via OlyBet deal

Playson’s presence in the Baltics has grown as the igaming provider has agreed to distribute its casino games through the OlyBet betting exchange.

Playson aligns with William Hill in Italy

Expansion in Estonian and Latvian markets 

According to the terms of the current agreement, Playson will integrate its popular games portfolio into OlyBet’s Estonian and Latvian websites, allowing local gamers access to popular slot titles such as Fruit Megaways, Burning Wins x2, and Wolf Power Megaways. By closing the transaction, Playson will be able to strengthen its position in both the Latvian and Estonian markets, giving the firm a more comprehensive player reach in the Baltic area while also growing its overall European footprint. The company’s new brand identity release, this multi-market integration enables Playson to achieve its quick expansion ambitions with relative ease as a result of its multi-market integration. 

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Press Release Statement 

Blanka Homor, sales director at Playson, expressed her joy at having secured a deal with OlyBet that would allow them to distribute their high-quality digital casino content to a greater number of gamers in the Baltic countries of Latvia and Estonia. Growing in two markets from a single transaction is a pleasing and significant achievement for the company as part of its revamped brand identity, which includes a renewed focus on increasing our footprint across Europe. The company’s chief performance officer, Tomas Graham, said in a statement that they are thrilled to be able to offer Playson’s incredible games as part of their product offering, and that their exhilarating titles are certain to provide hours of entertainment.

About Playson 

Playson is a major game developer that provides cutting-edge unique content in over 18 regulated jurisdictions, as well as in international markets. Over 85 omni-channel casino games are available in our portfolio, which has been tested and certified for all major European regulated jurisdictions including Malta, Italy, Spain, Sweden, the United Kingdom, and Romania, among others. We are constantly expanding our presence across the globe, with a focus on the United States.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.