Circus Circus Collaborates with Choice Hotels to Expand Their Guest Base

Circus Circus Collaborates with Choice Hotels to Expand Their Guest Base

Circus Circus Hotel & Casino, a popular family-oriented Las Vegas resort, announced last month a new agreement with Choice Hotels that will allow members of the Choice Privileges loyalty program to earn and spend points at the Las Vegas attraction.

Circus Circus Hotel

Attract ‘Additional Guests and Markets

Circus Circus Hotel & Casino’s new strategic collaboration with Choice Hotels will also enable Ascend Hotel Collection visitors to book directly through Choice Hotels’ channels and directly at the resort in Las Vegas, as Circus Circus joins the collection’s portfolio of 250 hotels and resorts. 

Shana Gerety, Circus Circus’ senior vice president of operations, described the resort’s “long legacy of providing exceptional service and iconic experiences to Las Vegas tourists.” According to Circus Circus, partnering with Choice Hotels and the Ascend Hotel Collection through this alliance not only enables them to build on this enduring guest promise for decades to come, but also gives them a competitive edge in reaching new guests and markets via leading hospitality technology and powerful distribution channels.

Circus Circus is a famous location for leisure-minded people of all ages. It is located in the middle of the “Entertainment Capital of the World,” the Las Vegas Strip. Apart from its one-of-a-kind attraction, the world’s longest-running permanent circus, the resort also boasts an indoor amusement park and a large outdoor water park, as well as onsite food options.

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Excellent Value Delivered

Patrick Pacious, president and chief executive officer of Choice Hotels, emphasized the company’s commitment to constantly seek “new ways to deliver exceptional value” to its guests, stating that the “thoughtful alliance” with Circus Circus is one way to do so by “adding more fun and entertainment for guests.” By partnering with Circus Circus – the 11th largest hotel in the United States – the resort gains access to our award-winning global reservation system of more than 7,000 hotels, while also providing another incredible vacation opportunity for their more than 52 million loyal Choice Privileges members to earn and redeem perks – making this addition a win for everyone.

Members of Choice Privilege, the hotel loyalty program awarded number one by USA Today’s 10 Best Readers’ Choice Awards and US News & World Report, can now earn loyalty points while staying at the Las Vegas resort. Through its exclusive Your Extras program, the Choice Privilege loyalty program rewards members with bonus points, airline miles, or vouchers for premium coffee and shared rides.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.