Interwetten, online casino and sports betting brand, has taken a significant step by signing an agreement with Liverpool FC, one of the most successful soccer teams in the world today. The news surfaced before the highly anticipated Champions League final between Liverpool and Real Madrid.

Unique Entertainment to Liverpool Football Supporters

Through this relationship, the Vienna-based company will be able to provide unique entertainment and marketing experiences to Liverpool soccer fans. Stefan Sulzbacher, the company’s board speaker, commented on the situation by stating that Interwetten always seeks long-term collaborations. He said that the relationship with Liverpool, which was secured with the assistance of Onside Sports GmbH, is a tremendous accomplishment for the firm, and one of which Sulzbacher is quite pleased.

Ben Latty, director of commercial operations at Liverpool, remarked that the club is thrilled to start the Interwetten relationship. As a result of this cooperation, he said, regional fans will have access to unique chances and participate in entertaining events. Interwetten has a multitude of partners, including the NHL, PDC, Austrian Ski Federation, and German Ski Federation. In February, the two organizations inked a multi-year arrangement, making PDC one of its newest partners.

Interwetten Has Decades of Sports Betting Industry Experience

Interwetten, a corporation situated in Vienna, Austria, was founded in 1990. It offers punters access to more than 70 sports, includes more than 1,200 distinct games, and hosts items from over 30 vendors. Interwetten’s betting options are worldwide, and the site supports several languages. The platform was able to secure partnerships with prestigious leagues and federations due to its reputation and commitment to providing the greatest experience for players.

The NHL arrangement, for instance, enables the bookmaker to improve its brand recognition by providing sports fans with tailored entertainment experiences. John Lewicki, vice president of international business development and partnerships for the NHL, bolstered Interwetten’s image by stating that the firm is “a pioneer in the sports betting sector.”

Thanks to this partnership, Interwetten now has access to exclusive NHL offerings in Germany and Austria, as well as a number of the league’s digital assets, including NHL.com/de and the official German version of NHL.com, as well as permission to use the league’s official logos, designations, and marks. Sulzbacher said that the NHL agreement, along with other alliances, enables Interwetten to concentrate on long-term involvement and cooperation.

These collaborations also allow for “maximum enjoyment” for supporters, which is precisely what Interwetten stands for. According to Sulzbacher, each new cooperation is significant because it enables Interwetten’s clients to enjoy a broader selection of entertainment.