Hard Rock International (HRI), a worldwide casino, entertainment, and gaming corporation, has announced a new relationship with Oracle Red Bull Racing. 

The news was made last week, and the two will work together to offer the excitement of Formula One racing to racing fans all around the world.

Oracle HRI named official team and viewing partner by Red Bull Racing

According to the terms of the new deal, HRI will function as the Formula One team’s Official Team and Viewing Partner. 

With the multi-year agreement, the two firms will be able to create unique experiences for racing fans throughout the world, who will be able to watch races at HRI’s casinos, hotels, retail sites, and integrated resorts. 

In addition, the new alliance was revealed just in time for the iconic Grand Prix de Miami. Using their combined resources, HRI and Oracle Red Bull Racing will create “inspiring, engaging, and thrilling fan experiences, focused on Grand Prix weekends throughout the 23-race program.”

As a consequence of the new partnership, HRI will become the destination of choice for racing enthusiasts throughout the world. As a result of this deal, the logo of Hard Rock International will appear on the racing uniforms of the Oracle Red Bull Racing team’s drivers. In addition, the company’s logo will be shown on the RB18 car during the race. The most recent arrangement between the two firms includes a collaboration between HRI and Oracle Red Bull Racing’s premier esports team. In conjunction with the esports equivalent of the most successful racing team in the world, HRI will provide unmatched virtual racing experiences to fans. These experiences will be provided via the use of special sim racing rigs that will be deployed at a number of Hard Rock locations.

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The Deal Is a Source of Excitement for the Couple

In a recent statement, Jim Allen, the chairman of HRI, expressed his delight at the news. He said that the company’s new cooperation with Oracle Red Bull Racing reinforces the company’s commitment to collaborating with the best-in-class companies in the fields of sports, music, and entertainment, among other things. 

At the same time, he noted that the new agreement would enable him to engage with a greater number of admirers throughout the globe. Last but not least, Allen said that the new alliance would provide racing enthusiasts with exhilarating new experiences.

Christian Horner, the CEO and team principal of Oracle Red Bull Racing, described the partnership as a watershed moment in the company’s history. Specifically, he said that the new agreement would “deliver outstanding experiences for racing fans” while also “plugging the Hard Rock brand directly into a fan base that is growing at an unprecedented pace.” Horner admitted that the popularity of Formula One has been steadily increasing in the United States. In conclusion, he said that the new cooperation would provide fans with a “even more intense, immersive, and engaging F1 experience” than before available.

Hardrock New Achievement History in this Year 

Hard Rock is now present in approximately 70 countries across the world. The company’s portfolio comprises luxury hotels, signature cafés, casinos, live music venues, and other retail locations that provide top-notch customer service, among other things. Because of the new agreement, those channels will now be able to bring together F1 fans as well. Oracle In order to spread the thrill of Formula One to as many people as possible throughout the globe, Red Bull Racing has reached a deal with Hard Rock International. This partnership marks a watershed moment in the Team’s history.”

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