888 officially launched the Sports Illustrated Sportsbook in the Virginia sports betting space. 888 is the parent company of various online casinos and sports betting brands. 

Virginia Sports Betting Market Adds SI Sportsbook

In the wake of the successful introduction of the SI Sportsbook in Colorado in September 2021, it is now accessible to gamblers in the state of Virginia. 

This new brand brings together the greatest aspects of 888 and Sports Illustrated and is intended to attract bettors by providing them with superior sports options. 

Players have the opportunity to wager on a variety of the world’s most well-known sports leagues with SI Sportsbook. 

This includes, amongst other things, the National Association of Stock Car Auto Racing, the National Football League, the National Basketball League, the National Hockey League, Major League Baseball, and the English Premier League. In addition, the sportsbook enhances the betting experience for customers by providing official sports data that is sourced directly from the relevant leagues.

It would seem that 888 Holdings has ambitious goals in mind for the SI Sportsbook. 

Initially, the business introduced the brand in the state of Colorado and going forward, they want to do the same in more states. In addition, 888 plans to continue improving the sportsbook by adding new features and information in the form of updated feeds, a plethora of new tools, and further customization possibilities. 

888 made a commitment to promote underrepresented groups when it first opened its doors in Virginia. The gaming corporation has formed a partnership with Virtual Entertainment Partners, a more modest organization that is dedicated to assisting those who are struggling financially. 888 and VEP will be able to bring assistance to regions that have a high concentration of minority groups if they work together.

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The United States is Key Region for 888

The president of 888 United States, Howard Mittman, provided some remarks on the launch. He said that his organization is thrilled to launch the SI sportsbook in the United States of America (the “Mother of States”). He said that the successful debut launch in Colorado in September of last year has motivated the organization to strive for even greater accomplishments. Mittman hailed the debut in Virginia as a significant accomplishment for both 888 and its partners in the state. Mittman said that there is a growing number of people interested in sports betting in Virginia when he was talking about the introduction of the sportsbook in the state. As a result of this, he is certain that the SI Sportsbook will meet with favorable outcomes in the months to come.

In the last part of our conversation, Mittman discussed his opinions on 888’s growth across the United States. He said that 888’s goal, which is “to become a worldwide leader in online betting and gaming,” depends heavily on the success of the critical US market. Mittman came to the conclusion that he is quite excited to see how sports fans in Virginia respond to the introduction of the sportsbook. In the meanwhile, 888 is getting closer to purchasing William Hill from Caesars Entertainment. William Hill is a gaming corporation based in the United Kingdom. The transaction was given the company’s formal OK by 888’s shareholders ten days ago.