HeadsUp enters Ontario sports betting market via Enteractive deal

HeadsUp enters Ontario sports betting market via Enteractive deal

HeadsUp Entertainment, a gaming and media affiliate, has announced the opening of revenue platforms in all six US gambling jurisdictions where it is authorized to provide online casino gaming and sports betting, as well as in Ontario, Canada.

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HeadsUp Entertainment

Daily Sports Betting Content Creation

HeadsUp Entertainment’s development of several revenue platforms reinforced the company’s concentration on the gaming industry since its foundation in 2008 and opened the door to enormous income prospects. 

As part of a variety of content production projects, HeadsUp Entertainment partnered with Calgary-based multi-platform broadcasting and event business Enteractive Media to create daily sports betting content for customer acquisition. Both partners will participate in the SIGMA America’s iGaming Conference in Toronto, sponsoring various panels and a keynote address at the event that will bring together industry experts from the Americas. 

HeadsUp Entertainment and Enteractive Media will also collaborate on a series of super affiliate partnerships, beginning with Casino Affiliate Partners, that are expected to increase monetization for their core sports handicapping and information service viewership base in regulated gaming jurisdictions.

As part of the Casino Affiliate Partners deal, HeadsUp’s brand GameChangerz will act as a sublicensed operator in all six US states and Ontario to generate traffic for prominent gaming operators like DraftKings, FanDuel, and PointsBet, among others. This relationship is anticipated to generate over 60 affiliate income partnerships across North America.

Dedicated Football Television Program in Development

The collaboration is now in negotiations to provide customer acquisition material to major sports networks in the United States and Canada, as well as to begin a daily 30-minute football program in Ontario for the start of the NCAAF College Football and NFL seasons. Once the televised football program has debuted in Ontario, it will be syndicated in the United States through social media platform distribution of short “call to action” films directed at various demographics and locations.

HeadsUp and Enteractive have already released daily content across the most prominent social media platforms and a subscription service in preparation. In accordance with the exponential growth of the regulated online casino and sports betting markets over the past two years, the partnership has set itself ambitious performance goals, anticipating revenues of approximately $1.3 million in its first year of operation and $30 million by the end of year four. Content will first be created in Toronto and Calgary facilities until the concept to install shot box studios in several casinos and sportsbooks becomes a reality.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.