IGT, SuperBook Collab to Launch Mobile Betting App in Tennessee

IGT, SuperBook Collab to Launch Mobile Betting App in Tennessee

International Game Technology (IGT), the most successful gaming firm in the world, has made public the extension of its partnership with SuperBook Sports, one of the most successful sports betting bookies in the United States. Under the conditions of the new agreement, the PlaySports technology from IGT will be used to power the mobile betting app for SuperBook Sports in the state of Tennessee.

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More on IGT – Superbook Mobile Betting App Project

Because to the latest agreement, Tennessee has become the fourth state in the United States where the two companies have collaborated to provide a cutting-edge and high-performance solution for sports betting. IGT and SuperBook had already formed a partnership to compete in the mobile betting markets in Arizona and New Jersey before Tennessee. In addition to this, SuperBook makes use of IGT’s PlaySports technology solution in order to operate its mobile and retail operations for consumers located in the state of Colorado.

Press Release Statements

Joe Asher, IGT’s head of sports betting, said that the business has seen the expansion of SuperBook Sports from a single site in Las Vegas to a multi-state operator. SuperBook Sports originally only operated in Nevada. In addition to this, he added that the IGT-powered sportsbook that SuperBook would leverage for the market in Tennessee “can grow for any market opportunity and adapt in sync with player preferences and habits.” SuperBook is planning to utilize IGT for the market in Tennessee. IGT PlaySports has been instrumental in helping SuperBook Sports accomplish our growth objectives over the last two years by playing a critical role in helping us engage sports enthusiasts all throughout the United States.

Jay Kornegay, the executive vice president of SuperBook, said that the company’s previous work with IGT was successful when discussing the new partnership. He went on to add that the PlaySports solution offered by IGT assisted the firm in engaging with sports enthusiasts located all across the United States. In closing, Kornegay said that the firm is delighted to debut its mobile sports betting software to the state of Tennessee and to interact with local sports enthusiasts by providing one-of-a-kind promotional opportunities.

IGT Expands in US

IGT came to an agreement with the Kansas State Lottery earlier this month to continue supplying it with infrastructure. As a direct consequence of this, the firm decided to extend its agreement with the Lottery to provide the latter with its INTELLIGEN electronic gaming central system for a period of ten years. Prior to that, in the month of May, IGT partnered up with the Harrington Raceway and Casino in the state of Delaware. As part of the 2021 SBC North America Awards, the firm was also recognized as the Sports Betting Platform Provider of the Year. This recognition just occurred very recently. IGT is now providing its partners in roughly two dozen states in the United States as well as Canada with solutions for sports betting.

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About Lou De Aguila

Lou Aguila is a news and feature writer for Golden Casino News. For over a decade, Lou has published news and featured articles for some of the most reputable sports betting and online casino sites in the world, including BetNow.UK, VegasOdds, and BWin. Apart from being a hardcore live casino punter, he also covers sports stories in North American leagues from time to time.