Global online gaming giant bet365 has inked an arrangement with SIS (Sports Information Services) to broadcast 49’s Original Live Draw globally on its website.

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Lottery Streaming Contract Will Benefit Both SIS and bet365

49’s is the main product of SIS, a UK-based provider of betting services. It is a live, fixed-odds numbers draw in which players have the opportunity to win a significant amount with a modest wager by selecting six numbers from 49. The product has maintained its appeal for over 25 years. Frequent draws include a team of well-known presenters who may interact directly with bettors through 49’s website or the brand’s social media outlets. More than one million unique players visit the game’s official website, which is often updated with new data, chances of winning, and information about presenters. Both parties have expressed optimism that the transaction would be mutually advantageous. The deal, according to a bet365 representative, is an “essential step” in the company’s aim to provide industry-leading services. The operator lauded 49’s live drawings as a tried-and-true offering that effectively engages a large number of players and would help “generate additional revenues” and expand the bet365 brand.

Head of Product Proposition at SIS, Jessica Mills, referred to the transaction as “a logical evolution in their effort to diversify and expand the product and brand.” This deal marks the first time official live feeds of 49’s drawings will be accessible. Mills was certain that the high-quality production of the live drawings and the chance to win significant amounts with a little wager would appeal to bet365’s global audience.

SIS’s efforts to expand its global footprint

This is the second partnership between SIS and bet365 this year. In March, the two firms signed a five-year agreement for all of SIS’s greyhound races. The two agreements with bet365 are part of the UK-based betting service provider’s continued push to grow internationally. Through an increasing number of partners, SIS products are currently accessible on five continents. Included in this group are bet365, Betway, BetVictor, Betfair, Admiral, Meridianbet, William Hill, Unibet, SkyBet, Paddy Power, and PointsBet. SIS has just filled the positions of Head of Competitive Gaming and Head of Racing Trading to support its development goals. The corporation has big aspirations for its trading and competitive gaming offerings, which are becoming more popular. Among SIS’s more recent products are live broadcasts of H2H esports events such as e-soccer, CS:GO, and e-basketball, which contribute to the betting provider’s mission to give its partners short-form betting events every three minutes.

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