William Hill and the B2B development arm of InTouch Games recently announced a deal for William Hill’s online casino brands to integrate Slot Factory’s real-money casino content into their product lineup.

“Outstanding Opportunity” to Increase Online Casino Presence

Under the terms of the distribution agreement between Slot Factory and William Hill, the operator’s network of online casino brands will provide a portfolio of Slot Factory game titles beginning with Big Box Bonus and adding many more throughout 2022. Slot Factory’s chief commercial officer, Charles Mott, praised the “great potential” given by the arrangement to increase the game developer’s footprint in the iGaming market. InTouch Games, a UK-based game developer and operator of online and mobile games, offers a vast selection of in-house developed games with engaging themes, imaginative features, and user-friendly interfaces that have been rigorously QA-tested prior to distribution to ensure the highest quality for operators.

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Team Dedication and British Market Strength

Craig Staples, game content director at William Hill, was equally pleased with the new relationship that would enable the company to provide unique gaming material to its online casino games. Staples detailed all Slot Factory qualifications that factored into the choice to work with the developer. Slot Factory’s game titles, which are offered both as standalone games and as a complete white-label solution, have already shown their quality and player appeal, allowing operators to attract new players and maintain excellent retention rates.

Since its founding in 2001, InTouch Games has expanded into an industry-leading firm that operates eight online casino brands, including mFortune, Jammy Monkey, and MrSpin, and employs over 500 people across its locations in the United Kingdom, Cyprus, Romania, Vietnam, and Taiwan. The acquisition of InTouch Games by Skywind Holdings was seen as the ideal chance to expand Skywind’s B2C footprint in the UK and Europe. William Hill is the latest operator to offer Slot Factory’s iGaming content, after White Hat Gaming and MrQ in signing distribution deals in April.