iGaming content firm Pariplay expands in Canada via Atlantic Lottery

iGaming content firm Pariplay expands in Canada via Atlantic Lottery

Pariplay, a subsidiary of NeoGames S.A, has teamed with Atlantic Lottery to increase its presence in the Canadian market. Due to the new arrangement, Pariplay will be able to provide original online casino content from Wizard Games as well as third-party video slots and specialty games through its Fusion platform.

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Canadian Expansion of Pariplay at Work

The agreement with Atlantic Lottery is a continuation of Pariplay’s goal to extend its presence in Canada. Prior to this agreement, Pariplay obtained many B2B gaming licenses in Ontario and began in Alberta with the AGLC. Andrew Maclean, vice president of sales at Pariplay, remarked on the company’s cooperation with Atlantic Lottery by stating that regulated North American markets remain the company’s primary focus and that Pariplay has had a great deal of success in them so far. The agreement with Atlantic Lottery represents a “significant milestone” for Pariplay and is mutually beneficial.

Michael MacKinnon, vice president of Atlantic Lottery, also gave his opinions. AL’s objective, according to him, was to locate a provider capable of providing powerful and distinctive material to its clients, which Pariplay is able to do. Later this year, MacKinnon said, the material will go online. The growth of Pariplay into the North American market is not concentrated in Canada. The service also targeted the United States. In March, the company teamed with Skillzzgaming to give exclusive content to U.S. clients. Under the terms of this agreement, Pariplay will get access to all states where legal and regulated online gaming exists. Skillzzgaming’s CEO, Eran Sharar, noted that Skillzzgaming’s cooperation with Pariplay enabled the firm to develop unique US content, and that Skillzzgaming was thus pleased to have Pariplay as a partner.

NeoGames and Atlantic Lottery signed an additional Agreement

Atlantic Lottery signed a five-year contract with NeoPollard Interactive (NPi) in January 2022. NPi is a firm jointly owned by NeoGames and Pollard Banknote Limited. With this agreement, Atlantic Lottery acquired access to NPi’s extensive collection of high-quality gaming material. In addition to powering Atlantic Lottery, NPi also powers the libraries of four US lotteries, and is hence regarded as North America’s premier iLottery partner. As a result of NPi’s NeoGames Studio, Atlantic Lottery will be able to build on its online success, expand its offerings, and eventually raise its income. Atlantic Lottery’s iGaming manager, Robert Lalonde, noted that the firm “strives to deliver the greatest digital content” within a framework of responsible gambling, and that the relationship with NPi would help the company to increase its attractiveness to players.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.