Bet365’s entry into the state of Colorado has been postponed – “most likely” until September 1. The online casino provided no more information about probable causes for the postponement.

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Bet365-Century Casinos Deal on Hold

In 2020, bet365 and Century Casinos established a ten-year collaboration, allowing bet365 to become the sixth sports betting provider in the state of Colorado.

As reported by the LSR, the first operations launch date was scheduled for this quarter, however Century Co-CEO Peter Hoetzinger said that “The revised launch date is most likely September 1.” The postponement was not explained, although the new date comes close to the start of the NFL season.

This implies that not only will about two months’ worth of consumers be lost, but the online gambling juggernaut located in the United Kingdom will have just one week to entice early NFL and college football gamblers.

The original 10-year agreement stipulates a minimum yearly income guarantee. Additionally, bet365 is required to meet an annual net gaming revenue percentage. These two elements add to the significance of this delay.

The basic premise of the Century collaboration was that both companies are on favorable development paths. Bet365 is by far the most well-known sports betting brand in Europe, and its expansion into the United States makes perfect sense.

Century announced in April 2020 that it will acquire two of the three Sports Betting Master Licenses in Colorado, with Circa Sports Colorado LLC receiving the third.

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Bet365 Delays Rollouts in Colorado, Other US Markets

The New York State Gaming Commission has not yet licensed bet365’s New York activities. Currently, bet365 is operational in New Jersey (NYSGC).

In April of this year, the New York State Gaming Commission (NYSGC) announced it would be licensing bet365, as including the British gaming operator in the shortlist of licensees would have resulted in a reduction of the gaming tax from 51% to 50%, and it was uncertain whether the move would have resulted in a net benefit to the state.

This was surprising and unwelcome news, given bet365 had previously invested $50 million in Empire Resorts, a New York casino operator. With the recent delay in its Colorado debut, it is evident that bet365 is likely not busy in the United States. 

The agreement between bet365 and the PGA Tour was unveiled earlier this month. Bet365 will be the PGA tour’s Official Betting Operator (OBO) through 2025, making it the first OBO of the series based outside of North America.

Being the OBO means that bet365 will be the exclusive odds supplier for both player pages and tour leaderboards. The same holds true for TOURCast – the PGA Tour’s own platform for producing 3D representations of the golf courses, which will be accessible in the Australian and Irish markets in addition to bet365’s home market in the United Kingdom.

The bet365 group is thrilled to be partnering with one of the most recognizable companies in world sport, according to a spokeswoman. Throughout this relationship with PGA TOUR, bet365 will endeavor to continue providing its golf clients with a market-leading in-play experience across their worldwide sites and PGA TOUR platforms. bet365’s name will display on all PGA Tour media domains, resulting in a significant marketing presence. As the Official Betting Operator of the PGA Tour, bet365 will join other top-tier sports betting companies, including theScore Bet, DraftKings, and other significant industry brands.

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