Ibex.ai, a supplier of artificial intelligence (AI)-based marketing solutions, has partnered with Aardvark Technologies, a developer of online casino technology and solutions, to enhance Aardvark’s industry appeal.

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Exceptional Personalization and Automation

The agreement between Aardvark Technologies and Ibex.ai will grant customers of the iGaming technology provider access to Ibex.ai’s innovative customer relationship management (CRM) tools, thereby enhancing the iGaming tech provider’s capabilities in the creation of unique, client-specific marketing campaigns. Commenting on the cooperation, the CEO of Aardvark Technologies, Simas Denisovas, said that every company operating in the competitive iGaming industry must recruit new consumers while retaining its present ones. Ibex.Ai was precisely what the firm was searching for, as they had built a system with a unique approach to enable the highest degree of customisation and automation, which they believe is essential for its partners. 

Ibex.ai enables higher customer retention and customer lifetime value (LTV) rates by applying 100 percent personalisation and a high degree of automation-based machine learning algorithms inside a system designed to satisfy the objectives of a contemporary online gaming operator. Using exclusive monetization-based calculations to optimize profitability, the system targets each client with the most lucrative offer at the right time and via the appropriate channels to achieve a high level of responsible monetization.

Shared Enthusiasm for “Advanced” Technology

The Director of Business Development at Ibex.ai, Thomas Aigner, was thrilled to join with Aardvark Technologies since both organizations “have an enthusiasm for leveraging cutting-edge technology.” This not only improves the overall player experience, but also gives its partners a degree of personalisation and automation that is radically altering the way in which their Marketing Teams will operate, enabling them to grow more rapidly in current and new markets.

Aardvark Technologies, founded by bookmakers with decades of operational experience, aims to provide solutions to the problems facing the online gaming industry by delivering a platform for real-time administration of various betting management systems, powered by a transactions engine capable of processing over 500 transactions per second. Customers of Aardvark Technologies also have access to a team of specialists based in the company’s Lithuanian headquarters and ready around the clock to resolve any difficulties that may emerge with its partners. AI-based CRM services provider Ibex.ai announced a free trial of its CRM capabilities for iGaming operators last month in an effort to prove its offering is the best on the market and engage with potential future customers such as start-ups that are currently operating on a limited budget and cannot allocate resources to their own CRM softwares.

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