IMG ARENA and the MLS sign a sports data partnership

IMG ARENA and the MLS sign a sports data partnership

The fastest-growing soccer league in the world, Major League Soccer (MLS), has signed a strategic relationship with sports analytics and digital content company IMG ARENA. The arrangement would make IMG ARENA, a sports and entertainment media producer focused on bringing sports and sports betting worlds closer, the official data distribution partner of Major League Soccer.

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MLS Forms Partnership with IMG ARENA

According to the agreement, IMG ARENA will collaborate with the MLS and provide media partners with cutting-edge analytics and content. The deal will result in the activation of three new MLS live data streams.

In addition, the vendor will give its exclusive suite of marketing tools, allowing the MLS to expand its reach and attract additional sports enthusiasts. In addition, IMG ARENA will integrate MLS data feeds, statistics, visuals, and animations with live streaming using its famous Event Centres solution.

Thus, sports fans will be able to enjoy unprecedented sports betting experiences and deepen their involvement. IMG ARENA and the MLS will also collaborate on brand-new digital solutions that combine statistics with compelling visuals to present MLSsoccer.com, the MLS App, and MLS Club Sites customers with new types of excitement.

The Collaboration Will Improve the MLS Experience

 

Chris Schlosser, the MLS’s vice president of new initiatives, praised IMG ARENA for their dedication to innovative sports solutions. He stated that the cooperation would allow the League to provide fans with high-quality statistics and enhance their betting experiences.

Prior to the 2026 World Cup in North America, MLS and IMG ARENA will deploy the most advanced digital marketing technologies to increase the number of MLS and MLS Next Pro fans. Freddie Longe, the president of IMG ARENA, also gave his opinions. His firm is pleased to be collaborating with the League, he said. In addition,

Longe defined the cooperation as a “comprehensive alliance” that would offer both organizations a long-term plan. He noted that this relationship exemplifies the complete potential of the IMG ARENA product and service portfolio and is well suited for the data age of sports. Together, we will empower the MLS world of the future.

IMG ARENA is an industry pioneer in sports data. The organization covers more than 45,000 sporting events annually and also offers virtual sports items. Numerous major sports leagues have partnered with the data company as a result of its cutting-edge technologies. These include, among others, the UFC, EuroLeague, PGA Tour, Football Association, and ATP.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.