EBET, Inc., a leading worldwide supplier of innovative esports betting products and technology, recently announced that its subsidiary, Esports Marketing Technologies Ltd., has struck a deal with Captain Up’s loyalty and engagement platform. 

This arrangement was made public today. As part of this partnership, Captain Up will make available to EBET esports betting sites a variety of engaging in-game challenges and milestones, as well as a rewards store.

Offering In-Play Challenges and Incentives to Maximize Customer Loyalty

Captain Up is responsible for the development of engaging incentives, which are categorized according to user behavior and connect a reward with a certain activity. Their offers for EBET will encourage gamers to acquire badges and trophies, make headway in personally tailored tasks, and pursue both daily and weekly incentives. 

Advanced gamification will be used across all of EBET’s brands as part of their customer loyalty programs. Incentive Games will be responsible for the development of bespoke free-to-play games. Customers of EBET will have an improved overall user experience as a result of the synergistic relationship that will exist between this rewards platform and the free-to-play games. Through increased customer involvement and loyalty, EBET hopes to increase its income as well as its company growth and the value it derives from its customers throughout their whole lives.

The Chief Executive Officer of Captain Up, Uri Admon, believes that customized trips, gamified purchasing, and dynamic challenges will be the future of gaming. They are pleased to announce that they will be joining forces with the EBET family in order to provide levels of gamification and customisation that will be specific to each individual user in real time. 

The new agreement with Captain Up is another important component in their objective to leverage on its ‘gamblification’ approach to completely optimize customer retention and engagement, according to Michael Barden, EBET’s Director of Loyalty and Retention. We are able to design and grow a system of incentives that will further connect with esports spectators, wagerers, and players thanks to the key technologies that Captain Up provides. Captain Up is a proven strategic partner with these technologies.