After concluding its most recent multi-year athletic arrangement, hotel, casino, and sports betting giant MGM Resorts International has acquired the branding and group marketing rights to MLB Players.

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Marketing Rights to MGM Resorts and player promotions

MGM Resorts International (NYSE: MGM) announced today that it has signed a multi-year deal to become an Official Partner of MLB Players, Inc., granting the firm access to MLB Players’ branding and group marketing rights. 

The alliance also gives hospitality perks to MLB players, with MGM Resorts’ locations hosting a number of events relating to MLB players. This new relationship strengthens its commitment to baseball in the United States and internationally. 

Under the terms of the deal, MGM Resorts is permitted to utilize the MLB Players’ collective rights in a variety of print and digital promotions, commercials, and sweepstakes in the United States, China, and Japan.

 MGM Resorts will also become a partner of the Players House hospitality facility at each season’s All-Star Game. MGM Resorts will also become the “Official Offseason Destination” of Major League Baseball players through initiatives that offer perks for staying at MGM Resorts locations. 

There will also be options for MLB players to enter into individual ambassador partnerships to promote MGM Resorts through appearances, social media posts, autographed memorabilia, and ads.

Press Release Statement

As the industry leader in gaming and hospitality, MGM Resorts is a perfect business partner for them. This partnership highlights the significance of utilizing Players to help marketing activities “Chief Operating Officer of the Major League Baseball Players Association Xavier D. James stated. They anticipate expanding this lucrative and strategic partnership in the next few years.

Evan Kaplan, Managing Director of MLB Players, Inc., the commercial arm of the Major League Baseball Players Association, stated that this deal creates a collaboration between Major League Baseball Players and a firm synonymous with world-class hotels and entertainment. “The global presence of MGM Resorts will further deepen the bond between baseball’s foreign fan base and the Players.

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