Participants, developers, and service providers in the iGaming industry are expanding in number in the Michigan online casino and sports betting sector, hence improving competition and, ideally, the quality of content offered to local gamers. 

The most recent addition to the list is the affiliate marketing company Intress Media.

Intress Media Newest Entrant to the Market

Intress Media is a digital affiliate marketing business that creates “websites, mobile apps, and other types of media assets for iGaming affiliate marketing.” iGamingMI.com is making headlines as the state of Michigan has officially accepted its newest license. 

This is the company’s most recent offering, built with Michiganders in mind. It will provide local players with information regarding online casinos operating in the state. This is the most recent stage in Intress Media’s aim to build iGaming platforms in all licensed states.

Due to the granted license, this will be a Michigan-only product, hence Intress Media will only work with operators that have been licensed by the Michigan Gaming Control Board (MGCB). Co-founder of IM Maryna Sokirko said, “While its short-term ambition is to establish operations in additional licensed jurisdictions, developing a genuine, safe community of gamblers remains its ultimate purpose.” 

This is part of the company’s efforts to provide a safer and more “friendly gambling community,” and as Ms. Sokirko explained: “Responsible gaming was a key watchword when Michigan chose to license and regulate online gaming, and it’s also a key driver behind what they do,” emphasizing the company’s commitment to educating gamblers and assisting them in gaining a better understanding of their local gaming environment.

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iGaming Blooming in Michigan

Play’n GO, one of the most well-known iGaming content developers, just obtained a B2B license to operate in Michigan. Johan Tornqvist, the business’s CEO, said that the company is “totally dedicated” to US growth after its first entrance via Michigan. This will allow users to enjoy titles like Reactoonz, Rise of Olympus, Legacy of Dead, Book of Dead, and Lord Merlin, among others.

White Hat Studios, a White Hat Gaming software provider, also debuted in the United States with BetMGM as its first client. Andy Whitworth, chief executive officer of White Hat Studios, said that the business is “delighted to see its products go live in the United States, beginning with BetMGM in the beautiful state of Michigan. Their games have been tried and tested, and the company are convinced that its material will excite US gamers,” demonstrating the company’s trust in the collaboration.

This optimistic outlook may prove to be quite accurate, as more developers and content producers are pouring through the state’s borders, with Stakelogic joining the ranks as yet another exclusive iGaming developer, which has just opened in Michigan. As stated by CEO Stephan van den Oetelaar, the interim license would enable the firm to “become a prominent producer of popular online casino content” on the US market.

Michigan seems to be an ideal entrance point for external platform providers, game developers, and other content producers. All of these firms are from the same sector and are working towards the same objective. According to official statistics, the state’s “online gaming gross revenues” in January were US$121.24 million, while “internet sports betting gross receipts” totaled US$34 million. The state of Michigan has received about $20 million in taxes and payments for the month of January alone, with iGaming taxes and fees totalling around $19.1 million and online sports betting taxes and fees reaching approximately $1.4 million. Gross revenues for the month of June was $136,9 million, a little decrease from the previous month’s figures.