MaximBet, a sports betting and gambling startup, announced in May a collaboration with platform vendor Flows to optimize and automate its procedures, and now, the brand has reached an agreement with US Integrity, an authority in monitoring sports integrity. 

The latter specializes in the identification of all unlawful betting activities and efforts to manipulate games, with the intention of eliminating them, just in time for MaximBet’s impending lunch on more US marketplaces, the new agreement has been inked.

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More Growth in the Horizon

The sportsbook, owned and operated by Carousel Group, opened in Colorado at the end of 2021. Since establishing its football on the market and guaranteeing continued development throughout the nation’s many jurisdictions, the corporation has been successful in establishing its footy brand.

Additionally, the company joined the newly-established Ontario gaming and sports betting sector. Nonetheless, as MaximBet prepares to forward its development goals, its integrity risks are likely to increase. This is the reason why the organization has opted to partner with US Integrity and use its integrity monitoring services. 

The services will be provided with the aid of US Integrity’s own dashboard, enabling MaximBet to prevent illicit acts in a preemptive manner. This will be accomplished via a series of analyses of numerous data sets to uncover suspicious and unusual betting patterns.

Integrity in Sports Betting is Crucial to MaxiBet

US Integrity is backed by SeventySix Finance, a venture capital firm that specializes on esports, sports, and betting technology firms. US Integrity is always developing new strategies and technology to combat corruption in the sports betting industry and ensure the integrity of betting and sports. Detecting and discouraging fraudulent, match-fixing, game manipulation, and other unethical or unlawful betting-related activities.

Director of compliance at MaximBet, Trish Wheaton, referred to the “safety and integrity of the sports betting and online casino experience” as “of the highest importance.” Therefore, the firm stated its delight at cooperating with US Integrity as it expands across more regulated American markets. Wheaton also praised US Integrity’s strategy as “crucial” for spotting possibly suspicious sports betting activities.

Matthew Holt, co-founder and chief executive officer of US Integrity, had the same sentiments on the new alliance. He stated that the company’s objective was to provide all customers with “conflict-free, best-in-class insights” and comprehensive compliance services. Hold also described MaxiMbet as “excellent” and praised their high standards of honesty.

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