IBIA, the International Betting Integrity Association, is steadfast in getting greater attention for its mission, which is to maintain sports free from corrupting influences. 

Now, the group has added Pinnacle, a famous sports betting and online casino company, as its newest member, advancing IBIA’s mission.

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IBIA Welcomes Adds Major Sports Betting and iGaming Firm

Pinnacle is one of the oldest gaming and betting organizations in the industry, having been founded in 1998 and operating under licenses from Malta, Sweden, and Italy. Pinnacle is also credited as being one of the first adopters of esports betting, at a time when other organizations were reluctant to accept the vertical or saw it as an effort to turn video gamers into sports gamblers.

Clearly, this strategy did not work. Pinnacle has accumulated a greater expertise of the sports betting and esports betting sectors over the years, making it a natural match for IBIA’s future ambitions to combat corruption. IBIA CEO Khalid Ali expressed nothing but admiration for Pinnacle as he welcomed the firm into the organization. IBIA appreciated the chance to add yet another trustworthy partner to what the CEO characterized as an expanding lineup. Pinnacle’s decision to join IBIA demonstrates that the organization is on the right track to ensure the safety and integrity of sports betting events.

Determined to Combat Sports Manipulation

CEO of Pinnacle Paris Smith appreciated the chance. She said that the organization prioritizes honesty and works closely with like-minded partners to address the issue. She said that Pinnacle would collaborate closely with IBIA to achieve their mutual aim of eradicating sports manipulation.

Gareth Gray, manager of Pinnacle’s sports integrity, also joined the conversation and explained that, by becoming an IBIA member, the betting company is recognized as a trusted and powerful ally that has done extensive work to ensure that it can rid sports betting of fraud and provide a safe and enjoyable environment for everyone.

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