Fanatics, the leader in sports gear, said in June that it may purchase Tipico Group, the undisputed leader in sports betting in Germany. 

The latter has stated its intention to increase player props with regard to the U.S. sports betting sector. This will be enabled via a new cooperation with Sports IQ, a business that uses machine learning to create customized odds for the sports betting industry.

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Sports IQ to Offer Pre-Match and In-Game Player Stats

Sports IQ will give pre-match and in-play player props for the National Basketball Association, National Football League, National Hockey League, and Major League Baseball, per the terms of the new agreement. 

The player prop modules will be integrated into the sportsbook’s platform. The primary effect will be an expansion of the company’s sports markets. Andre Zammit, vice president of sportsbook at Tipico, commented on the “depth and quality of the Sports IQ program.” 

Zammit said that the new props would help the firm provide “great service” to its consumers in the United States, adding that they are thrilled to collaborate with “a partner whose commitment to quality equals their own.”

Tipico Group had a very profitable 2021, overcoming several hurdles with the aid of sustainable actions. The firm was able to maintain its position as “undisputed leader in sports betting in Germany” owing to a market share more than 50 percent. Tipico presently commands the streets in Germany and Austria with over 1,300 locations. In 2021, despite the continuous COVID limitations, its stores continued to give superior customer experiences with its top items and a big crew of about 890 individuals from 52 nations and five continents.

Crucial for US Sports Betting Expansion

The firm has just debuted in Colorado and New Jersey, making the new player props contract crucial for its expansion. Sports IQ will continue to profit from the commercial momentum generated by its player props in the United States solution, which Betway and Betclic have previously implemented in the same markets. 

The chief executive officer of Sports IQ, Omer Dor, referred to Tipico as “one of the most recognizable brands on the European market” and a firm with “obviously ambitious expansion goals” on the North American continent. Tipico opened their official casino website in New Jersey in November of 2017.

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