Symplify, the market leader in cloud-based CRM and AI solutions, has partnered with Play North Ltd, an online gaming firm that supports a variety of well-known online casino and sports betting brands. 

One of Play North’s gaming brands, Kansino, is a Dutch gambling website licensed by the KSA to operate lawfully in the kingdom.

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Providing the Appropriate CRM Tools for Optimal Engagement

The solutions of Symplify have already been integrated into Play North’s offering. The integration of Symplify features was facilitated by the prior partnership with platform supplier Finnplay, which facilitated the onboarding process. 

Thanks to this relationship, Play North will have access to a robust CRM environment that will enable it to improve its communication and achieve more success with email, SMS, and push packages. Symplify is also accessible and crucial for the firm in a different manner, since it provides Play North with access to a variety of technologies meant to facilitate the development of client interaction and campaigns.

Robert Kimber, the chief executive officer of Symplify, was excited about the possibility to collaborate with the new company. Kimber said that Play North provides an excellent array of brands and solutions, and that his organization was excited to begin on this adventure with it. Thanks to Symplify’s offer, Play North will have access to CRM tools that will allow it to interact with its core markets more effectively and leverage its audience into loyal, satisfied, and engaged gamers.

Accepted Partner on Both Sides of the Transaction

Klas Winberg, the chief executive officer of Play North, was similarly thrilled to join up with Symplify, a firm that has repeatedly shown its value. He confirmed that by selecting a smart CRM partner such as Symplify, Play North anticipated reaching its audiences with the appropriate communications. 

Thanks to Symplify, Play North will be able to provide clients via the most appropriate channels at the most optimal times. Winberg said that the organization was ecstatic to be approaching the next level of CRM services with a skilled staff.

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