EPL teams aligns with casino, sportsbook brands as Gambling Act delayed

EPL teams aligns with casino, sportsbook brands as Gambling Act delayed

As the British government continues to delay the publication of the Gambling Act white paper, the future of casino and sports betting brands sponsorships in England’s Premier League is uncertain. The paper is intended to reform gaming in the United Kingdom and create more age-appropriate legislation.

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EPL teams signs with casino brands

The Future of Premier League Sponsorships Is Uncertain

However, anti-gambling activists do not take the delays well. According to them, some modifications are necessary and should be implemented immediately. The restriction on Premier League gambling sponsorships is one of the most often sought changes to the Gambling Act. Since the Premier League is the highest level of English soccer, prohibiting sponsorships would represent a huge shift. It would result in famous teams losing one of its most stable financial streams, while British people would be considerably less exposed to gambling material.

The initial intention was to also hear from Premier League teams. The government intended to have the soccer teams vote on whether or not to prohibit sponsorship. However, this vote was postponed due to political upheaval in the United Kingdom. The publication of the white paper was also delayed as a consequence of these changes.

Gambling with Lives, an organization that supports the families of gamblers who have committed suicide, deemed the delays “disgraceful.” According to The Guardian, the co-founder of the charity, Charles Ritchie, asked the government to act swiftly and stop all gambling advertising. Annie Ashton, a British lady whose husband committed himself after developing a gambling addiction during the epidemic, echoed her sentiments. According to her, soccer in its present form is a doorway to gambling addiction. Ashton expressed disappointment that many individuals and groups continue to dispute this.

Teams Continue to Align With Casinos and Sports Betting Brands

James Grimes, the creator of The Big Step, a movement to abolish all gambling advertising and sponsorship in soccer, is incensed by the fact that some teams continue to sign sponsorship deals with gambling corporations despite widespread public opposition. He criticized the soccer teams for being “tone deaf” and said that the infamous white paper delays made this possible.

In the meanwhile, three significant Premier League teams have already secured new sponsorship arrangements with gambling companies. Everton FC was the first to sign an agreement with the iGaming titan Stake.com in early June. The arrangement is very profitable for the team, but it has been scrutinized closely by anti-gambling activists. Bournemouth FC was the second club to negotiate a sponsorship contract with a gaming company. In late June, the club announced a new partnership with Dafabet. Approximately two weeks ago, Fulham FC revealed that it would collaborate with W88. Despite the public’s vehement opposition to the aforementioned agreements, it remains unknown if the government will choose to prohibit them.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.