BetMGM Canada Becomes Official Partner of the NFL

BetMGM Canada Becomes Official Partner of the NFL

BetMGM, the “leader of online sportsbooks” according to its self-description, has renewed its cooperation with the National Football League (NFL). The multi-year arrangement will make the operator the official sports betting partner of the League in Canada.

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BetMGM and the NFL to Collaborate in Canada

BetMGM was one of the first operators recognized by the Alcohol and Gaming Commission of Ontario when iGaming went online in the province, so selecting the company as the NFL’s Canadian partner is a logical decision. Additionally, the corporation is regarded as one of North America’s most prominent operators.

As a partner of the NFL in Canada, BetMGM will be allowed to market its products using official NFL branding. Additionally, the operator will be permitted to market its local offers via the NFL’s official digital media outlets. The arrangement will also enable BetMGM to engage its fans with unique promotions and exclusive NFL incentives.

The agreement with the National Football League enhances BetMGM’s already substantial footprint in Canada. Additionally, the betting firm is one of the League’s American partners. Since 2021, BetMGM has been permitted to air NFL season-long in-game television advertisements.

NFL Is Delighted to Have Selected Leading Sports Betting Brand

Gavin Kemp, senior director of business partnerships for the NFL in Canada, is aware of the caliber of BetMGM’s betting offerings. His team is pleased to be working with BetMGM in Canada and to have the operator as the official sportsbook partner of the League.

Kemp said that consumers like BetMGM’s distinctive gaming platform and expressed confidence that the firm would rapidly dominate the burgeoning Canadian online industry. The operator will improve the experience of sports bettors in “new and inventive ways,” he said.

BetMGM’s chief executive officer, Adam Greenblatt, also voiced his opinions. According to him, the extension of the company’s cooperation with the NFL into Canada is a significant development. 

This agreement, he explained, “will pave the way for incredible chances ahead of the 2017 football season.” BetMGM strives to expand and provide clients with more value. Late in June, the firm collaborated with the Tom Joyner Foundation to launch an executive series. BetMGM acquired new games from EveryMatrix, a major iGaming software company, before.

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About Lou De Aguila

Lou Ramon Aguila is a contributor for Golden Casino News. He has a degree in BSBA Legal Management with great interest in high-profile legal cases involving sports personalities. An ultimate sports junkie, he covers just about everything in the sporting world with an emphasis on the NBA, NFL, and MLB. In his past time, Lou loves to read manga, watch anime and critique pro-wrestling matches.