• BetMGM has signed a multi-year partnership with the Kansas City Chiefs in conjunction with the soft launch of sports betting in the team’s home state. 
• BetMGM will be recognized as the NFL’s Official Sports Betting Partner as a result of this partnership.
• Kansas City Chiefs is happy to have teamed up with a prominent betting brand, which is expected to be one of the leading brands in the state’s regulated online casino and sports betting market.
• Both the Chiefs and BetMGM are optimistic about the future of sports betting

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The Kansas City Chiefs welcome the legalization of sports betting through BetMGM

The agreement will include intellectual property and social media collaborations, such as BetMGM’s logo being displayed at GEHA Field, the Kansas City Chiefs’ home stadium, as well as on their social media channels and other advertising media. 

The BetMGM’s brand and intellectual property will be visible during Chiefs’ games and across social media channels, with a variety of giveaway prize pools and game-day experiences for fans watching from home and attending events in person.

The team is pleased with both the partnership and what it represents for the team. Mark Donovan, president of the Kansas City Chiefs, stated that BetMGM has a significant role to play with Chiefs Kingdom, the common moniker for the team’s supporters. 

Donovan stated that the team has invested time and resources to legalize sports betting in the Sunflower State, and is now ready to collaborate with the best companies in the industry. This will be the first NFL season in Kansas where sports betting is legal. The industry launched on Thursday as part of a “soft launch” and will launch fully the following week.

BetMGM and the Chiefs Excited About The Legalization of sports betting

BetMGM has developed a strong partnership with North American sports teams and leagues. The betting and gaming behemoth has partnered with both the Canadian and American NFL, as well as a number of NFL franchises.

BetMGM has also joined the American Gaming Association’s campaign for September’s Responsible Gambling Education Month in an effort to promote safe gambling and betting practices among new and seasoned customers.